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1. Boxoffice Jul-Sep 1938

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... . This week the local committee meets to lay plans for this section’s part in the national “Motion Pictures Are Your Best Entertainment” campaign. Ken Rockwell, promoted to management of the Albee, says the house staff at that theatre will be much the same as last year on reopening ...

2. Boxoffice Jul-Sep 1938

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... ‘Motion Pictures Are Your Best Entertainment’.” Leo Abrams, chairman of the distribu- tors’ committee, is marshalling selling forces to contact every theatre owner. Ex- change managers are visiting circuit heads ...

3. Boxoffice Oct-Dec 1938

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... €HORT the week The World Is Ours All-Industry Production 12 Minutes Hollywood's contribution to the in- dustry's "Motion Pictures Are Your Best Entertainment" drive presents, within its brief running time, a sweep- ing and entirely entertaining picture of the movies and their place in mod- em American life ...

4. Boxoffice Jul-Sep 1938

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... ! FIRST PRIZE s 50,000 00 - 5403 OTHER AWARDS! Get your free entry booklet and see the Movie Quiz pictures! MOTION PICTURES ARE YOUR BEST ENTERTAINMENT Simple block 24 sheet easy to make up locally. TO WIN MOTION PICTURES ARE YOUR BEST ENTERTAINMENT Suggested 24 sheet with red background to attract attention to your theatre ...

5. Boxoffice Jul-Sep 1938

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... . Appearing in Salt Lake City in connec- tion with the “Motion Pictures Are Your Best Entertainment” drive was Cecilia Parker, another Metro player, due to re- main there for several days. Further east was Hugh Herbert, who opened a four- week tour in Atlantic City and planned to work westward, making appearances in key cities ...

6. Boxoffice Jul-Sep 1938

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... daily had erroneously listed him among its supporters. He could do worse than to belong to an organization that is, after all, fighting his battles. Anyone who doubts that the "Motion Pic- tures Are Your Best Entertainment ...

7. Boxoffice Jul-Sep 1938

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... . Spyros Skouras, president of National (Continued on page 42-A) Pledge n Drive 77 Support Unanimous support of the “Motion Pictures Are Your Best Entertainment” drive is hereby pledged by three National Theatres-Fox West Coast circuit executives during one of the sessions of the ...

8. Boxoffice Jul-Sep 1938

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... ., personally pass- ing among the tables to obtain the neces- sary pledge cards from individual exhibi- tors, the St. Louis territory practically went over the top 100 per cent for the “Motion Pictures Are Your Best Entertainment ...

9. Boxoffice Oct-Dec 1938

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... — Douglas George, former Warner publicist in Philadelphia and now working in Oklahoma City, was able to place a series of ads gratis on “Motion Pictures’ Are Your Best Entertainment” in 22 papers around Philadelphia ...

10. Boxoffice Jul-Sep 1938

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... . These ads have been clev- erly designed to, first of all, sell institutionally that “Mo- tion Pictures Are Your Best Entertainment.” There will be between 20 and 25 such ads running in about 2,000 leading newspapers through- out the month of Septem- ber ...

11. Boxoffice Jul-Sep 1938

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... THE AVERAGE MOVIE-GOER SPEAKS HIS MIND... MOTION PICTURES ARE YOUR BEST ENTERTAINMENT BOXOFFICE August 27 ...

12. Boxoffice Jul-Sep 1938

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... “the motion picture business was still the greatest business in the world.” Though he had been away from this continent during the period when arrange- ments had been made by the film indus- try for the “Motion Pictures Are Your Best Entertainment ...

13. Boxoffice Jul-Sep 1938

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... .” One section of the exhibit was given over to a display of the golden and silken banners, placards and easel signs setting forth the “Motion Pictures Are Your Best Entertainment” campaign and telling the public about the ...

14. Boxoffice Jul-Sep 1938

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... ; the value of research and analysis and the study of audience action, and reaction. He wound up his talk with crisp, pointed periods on Motion Pictures, Your Best Entertainment. R. W. Bolstad, comptroller, confined his talk to the financial side of theatre opera- tion and management and Ben Geldsaler to the importance and intricacies of booking. Wendell Farris, K. C ...

15. Boxoffice Jul-Sep 1938

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... assembled exhibitors here, when he rapped Air-Caster Jimmy Fidler. Manta complained of Fidler’s comment about the campaign recently when the commentator said: “The initials of the movie campaign, 'Movies Are Your Best Entertainment,’ spell out ‘MAYBE ...

16. Boxoffice Oct-Dec 1938

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... . ALBERT DEMOND to an untitled orig.nal for Marie Wilson. ERNEST T. BOOTH to the third in the "Secret Service” series. Trophy by Deanna From the offices of the Hollywood committee representing the "Motion Pictures Are Your Best Entertainment" campaign this week came an announcement designed to stimulate interest in the $250,000 ...

17. Boxoffice Jul-Sep 1938

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... . The road- show will also play the Moose Jaw Capitol. Theatres in Regina are taking “spot” announcements on both radio stations to plug the current “Movies Are Your Best Entertainment” campaign. The radio sta- tions throughout the province, in keeping with those elsewhere in Canada, are irked at the fact they are not receiving any of the ...

18. Boxoffice Oct-Dec 1938

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... . Foster Jackson, of the Elsinore, Elsinore. Robert H. Poole, secretary of the Inde- pendent Theatre Owners, spent Thursday and Friday in Bakersfield assisting local exhibitors in promoting the “Motion Pic- tures Are Your Best Entertainment ...

19. Boxoffice Oct-Dec 1938

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... .” Along the Line of March An engineer of the 40 and 8 society locomotive from Ft. Wayne, Ind., ap- proaching one of the “Motion Pictures Are Your Best Entertainment” bill- boards along the line of march for the American Legion parade in Los Angeles. BOXOFFICE ...

20. Boxoffice Oct-Dec 1938

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... Motion Pictures Are Your Best Entertainment in Modern Theatres That Keep Pace With the Times NminttnniiMW AVALON THEATRE, CLARKSVILLE. TEXAS THE PUBLIC SPEAKS The public pays the Exhibitor more freely and gladly if the Exhibitor meets his people half way with the kind of theatre that appeals to them in appearance and comfort ...