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1. The Film Daily Oct-Dec 1938

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... Kid," "Heart of the North," and "Blackwell's Is- land," is tied in with "Motion Pic- tures Are Your Best Entertainment" campaign. Joe Cunningham and Larry Williams, Warner featured players, appear in the trailer titled "The Smiths Take a Short Trip ...

2. The Film Daily Jul-Sep 1938

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... . MOVE FOR ANNUAL BIZ DRIVE GETS SUPPORT (Continued from Page 1) and RKO, and the vice-prexy of Co- lumbia, were enthusiastic over the early results of the "Motion Pictures Are Your Best Entertainment" cam- paign and characterized it as "a boon to business ...

3. The Film Daily Jul-Sep 1938

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... . Temporarily deferred by the ab- sense from the city of two other im- portant members of the negotiat- ing committee, Ned Depinet and {Continued on Page 4) 18 Scheduled by George J. Schaefer for the Next Fortnight Eighteen regional meetings rela- tive to the "Movies Are Your Best Entertainment" campaign have been scheduled for this week and next by George J ...

4. The Film Daily Jul-Sep 1938

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... . Co-op. Theaters of Mich, to Meet Tuesday on Drive Most of the Detroit territory ex- hibitors will make their pledges to the "Motion Pictures Are Your Best Entertainment" campaign in one lump sum, it was ...

5. The Film Daily Jul-Sep 1938

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... (Continued on Page 4) U. 5. Distribs. Concerned by German and Brit. Dubbing for French Market Cliff Lewis Names Coast Committee on Biz Drive West Coast Bureau of THE FILM DAILY Hollywood—Cliff Lewis, chairman of the committee of "Motion Pic- tures Are Your Best Entertainment" yesterday announced the members of his committee ...

6. The Film Daily Jul-Sep 1938

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... . MacCullom, Jules Rubens, Mort Goldberg and Jack Kirsch. Essaness contributed $3,000; Jones, Linick & Schaffer, $1,000; Great States Circuit, $500, and many others whose subscriptions will be announced Monday. Philadelphia — President Lewen Pizor of the UMPTO yesterday an- nounced that his organization would meet Wednesday morning to dis- cuss the "Motion Pictures Are Your Best Entertainment" campaign ...

7. The Film Daily Jul-Sep 1938

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... this territory with the national "Motion Pictures Are Your Best Entertainment" campaign this Fall. Maurice Shulman, president of Allied and Irving C. Jacocks, Jr., president of MPTO, will preside, and Dr. J. B. Fishman will report on the recent meeting in New York, at which the cam- paign was proposed and outlined ...

8. The Film Daily Jul-Sep 1938

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... . Theaters have felt the hard times along with all other busi- ness. The campaign is an at- tempt to win the public back to the box office. It aims to plant in every consciousness the slo- gan, "Moving Pictures Are Your Best Entertainment ...

9. The Film Daily Jul-Sep 1938

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... (Continued on Page 6) Minnesota Exhibs. Respond 100 % To Al Steffes, Andy Smith's Drive Plea Screen Actors Guild Pledges Support to Film Biz Drive West Coast Bureau of THE FILM DAILY Hollywood — Enthusiastic support of the "Motion Pictures Are Your Best Entertainment" campaign now in progress was pledged by execu- tives and members of the board of ...

10. The Film Daily Jul-Sep 1938

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... . "MARIE ANTOINETTE" AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has can- celled elaborate road-show plans for this glorious and truly road-show picture in order to bring it directly to the public at popular prices as the first of the great en- tertainments of the new season ...

11. The Film Daily Jul-Sep 1938

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... 'Motion Pictures Are Your Best Entertainment' and whereas this campaign is designed to improve business conditions gen- erally while improving those of our own industry particularly therefore be it resolved that the Screen Actors Guild herewith endorse that cam- paign and pledges its enthusiastic support in this endeavor ...

12. The Film Daily Jul-Sep 1938

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... $250,000 "Movie Quiz" con- test, part of the "Motion Pictures Are Your Best Entertainment" campaign, will hit the 8,000,000 mark. This figure is predicated upon the big demand for the "Quiz" booklets in the opening weeks of the contest as compared with that experienced in like periods in other contests (Continued on Page 7 ...

13. The Film Daily Oct-Dec 1938

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... . Anitra, a psychic, two ques- tions with a 50-cent purchase; four with a $1 purchase, and a complete reading for a purchase of $2 or more. Mme. Anitra has been "held over" for the second week. "Next thing you know," says Johnny, "they'll start using the slo- gan, 'Drugstores Are Your Best Entertainment'.'' Chi ...

14. The Film Daily Oct-Dec 1938

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... shadows that are a great teacher a great cultural influence a world unifying force here is one of the finest tributes ever paid our industry no doubt inspired by the industry Drive T T T • • • ATTENTION-GETTING Ad that one in last Sunday's New York papers "Metro-Goldwyn-Mayer Pictures Are Your Best Entertainment" showing Leo taking over Broadway with five shows ...

15. The Film Daily Jul-Sep 1938

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... ) 100 MICH JHEATERS OKAY AD CAMPAIGN it's "Motion Pictures," Not "Movies" "Motion Pictures Are Your Best Entertainment" was decided yesterday as the ofticial slogan of the industry's advertising campaign. The word "movies" formerly had been used in place of "motion pictures." U. S ...

16. The Film Daily Oct-Dec 1938

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... . Domestically, there is every encourage- ment for it to do so. The impetus de- rived from the "Motion Pictures Are Your Best Entertainment" campaign, now in progress, and from the better quality of product turned out of late by Hollywood is credited with ...

17. The Film Daily Oct-Dec 1938

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... . The combination announces on the same frame the day or days the picture is to be shown, a replica of the Movie Quiz seal, the fact that the picture is of the Quiz group and the industry slo- gan, "Motion Pictures Are Your Best Entertainment ...

18. The Film Daily Jul-Sep 1938

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... .'s for Film Biz Drive Has Been Discarded West Coast Bureau of THE FILM DAILY Hollywood—The plan to send out a trainload of stars to make person- al appearances for "The Movies Are Your Best Entertainment" campaign has been discarded by the Coast branch of the committee ...

19. The Film Daily Jul-Sep 1938

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... . and its film interests in Italy, Eman- uel Cohen, head of Major Pictures, returned yesterday from Europe on the Aquitania. Cohen, who went back to Europe within two days af- (Continucd on Page 7) Palfreyman at Detroit for Ad Drive Regional First of the regional meetings in connection with the "Movies Are Your Best Entertainment" campaign gets under way today in Detroit ...

20. The Film Daily Jul-Sep 1938

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... . To Start Barrett Short First RKO Pathe short starring Sheila Barrett, mime, will be put into production the week of Aug. 29, it was learned yesterday. Drive's Roto Plug Memphis, Tenn.—Commercial Appeal will get behind the "Motion Pictures Are Your Best Entertainment" campaign and already has scheduled a full page in its roto section for Sunday, Aug ...