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41. The Film Daily Jul-Sep 1938

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... $250,000 "Movie Quiz" con- test, part of the "Motion Pictures Are Your Best Entertainment" campaign, will hit the 8,000,000 mark. This figure is predicated upon the big demand for the "Quiz" booklets in the opening weeks of the contest as compared with that experienced in like periods in other contests (Continued on Page 7 ...

42. The Film Daily Oct-Dec 1938

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... . Anitra, a psychic, two ques- tions with a 50-cent purchase; four with a $1 purchase, and a complete reading for a purchase of $2 or more. Mme. Anitra has been "held over" for the second week. "Next thing you know," says Johnny, "they'll start using the slo- gan, 'Drugstores Are Your Best Entertainment'.'' Chi ...

43. The Film Daily Oct-Dec 1938

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... shadows that are a great teacher a great cultural influence a world unifying force here is one of the finest tributes ever paid our industry no doubt inspired by the industry Drive T T T • • • ATTENTION-GETTING Ad that one in last Sunday's New York papers "Metro-Goldwyn-Mayer Pictures Are Your Best Entertainment" showing Leo taking over Broadway with five shows ...

44. The Film Daily Jul-Sep 1938

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... ) 100 MICH JHEATERS OKAY AD CAMPAIGN it's "Motion Pictures," Not "Movies" "Motion Pictures Are Your Best Entertainment" was decided yesterday as the ofticial slogan of the industry's advertising campaign. The word "movies" formerly had been used in place of "motion pictures." U. S ...

45. The Film Daily Oct-Dec 1938

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... . Domestically, there is every encourage- ment for it to do so. The impetus de- rived from the "Motion Pictures Are Your Best Entertainment" campaign, now in progress, and from the better quality of product turned out of late by Hollywood is credited with ...

46. The Film Daily Oct-Dec 1938

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... . The combination announces on the same frame the day or days the picture is to be shown, a replica of the Movie Quiz seal, the fact that the picture is of the Quiz group and the industry slo- gan, "Motion Pictures Are Your Best Entertainment ...

47. The Film Daily Jul-Sep 1938

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... .'s for Film Biz Drive Has Been Discarded West Coast Bureau of THE FILM DAILY Hollywood—The plan to send out a trainload of stars to make person- al appearances for "The Movies Are Your Best Entertainment" campaign has been discarded by the Coast branch of the committee ...

48. The Film Daily Jul-Sep 1938

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... . and its film interests in Italy, Eman- uel Cohen, head of Major Pictures, returned yesterday from Europe on the Aquitania. Cohen, who went back to Europe within two days af- (Continucd on Page 7) Palfreyman at Detroit for Ad Drive Regional First of the regional meetings in connection with the "Movies Are Your Best Entertainment" campaign gets under way today in Detroit ...

49. The Film Daily Jul-Sep 1938

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... . To Start Barrett Short First RKO Pathe short starring Sheila Barrett, mime, will be put into production the week of Aug. 29, it was learned yesterday. Drive's Roto Plug Memphis, Tenn.—Commercial Appeal will get behind the "Motion Pictures Are Your Best Entertainment" campaign and already has scheduled a full page in its roto section for Sunday, Aug ...

50. The Film Daily Jul-Sep 1938

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... . Em- phasis is on the intricacies and mag- nitude of movie-making, designed to show why "Motion Pictures Are Your Best Entertainment." Scenarists dis- cuss the problems of script-making, directors write informatively of their art, the development of the movies is reviewed from a score of interesting angles ...

51. The Film Daily Jul-Sep 1938

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... . Exhibitors present indicated they would personally contact theater- men who were unable to attend the meeting. Set Harrisburg Plans Harrisburg, Pa.—Plans for local participation in the "Motion Pic- tures Are Your Best Entertainment" campaign were completed at a man- agers, meeting here yesterday ...

52. The Film Daily Jul-Sep 1938

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... performances of exhibitors and distributors in the field. In the name of the greatest industry in the world, I ask that every member of it give his everything so that the public will never forget that Motion Pictures Are Your Best Entertainment. George J ...

53. The Film Daily Oct-Dec 1938

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... . 20-Mile Route Is Planned For Toronto Drive Parade Toronto—Instead of following a five-mile route, as originally plan- ned, Toronto's "Motion Pictures Are Your Best Entertainment" parade, Oct. 22, will cover a route of be- tween 20 and 25 miles along some of the city's principal streets. Dewey D ...

54. The Film Daily Oct-Dec 1938

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... : "Believe it or not I was waiting for a clue!". . . • First plug in a picture for "Movies' Greatest Year" appears in Universal's "Lady Luck," with the slogan "Motion pictures are your best entertainment" cleverly worked in dialogue ...

55. The Film Daily Jul-Sep 1938

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... ; Elect Officers Denver—Enthusiasm at the con- vention of the Theater Owners and Managers of the Rocky Mountain Region for "The Motion Pictures Are Your Best Entertainment" was at a high pitch. The members felt it was the most constructive move in industry ever conceived and vot- ed unanimously to support it ...

56. The Film Daily Jul-Sep 1938

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... . & * * A contest for exhibitors was an- nounced by the committee heading the industry's monster business drive. "Motion Pictures Are Your Best Entertainment," campaign slo- gan, rapidly came to front with companies using slogan on mail. Harold B ...

57. The Film Daily Jul-Sep 1938

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... . That corking campaign press book, invalu- able in itself, has proven a spur to exhibi- tor initiative, and the results, in part, may be noted daily in the special "Motion Pic- tures Are Your Best Entertainment" pages in this newspaper ...

58. The Film Daily Jul-Sep 1938

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... . To sell the quality of motion picture entertain- ment"—From the address by Ceorge J. Schaefer. DRIVE SLOGAN "Movies Are Your Best Entertainment." PROPOSED DRIVE PERIOD Sept. 1 to Dec. 31, 1938. THE BUDGET $1,000,000, 5500,000 of which has been pledged by the distributors and ...

59. The Film Daily Jul-Sep 1938

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... novelties, were amazed to see a big banner strung high in the tent over the play- ground of the aerial artists which read: "Motion Pictures Are Your Best Entertainment ...

60. Boxoffice Jul-Sep 1938

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... . This week the local committee meets to lay plans for this section’s part in the national “Motion Pictures Are Your Best Entertainment” campaign. Ken Rockwell, promoted to management of the Albee, says the house staff at that theatre will be much the same as last year on reopening ...