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41. The Film Daily Jul-Sep 1938

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... $250,000 "Movie Quiz" con- test, part of the "Motion Pictures Are Your Best Entertainment" campaign, will hit the 8,000,000 mark. This figure is predicated upon the big demand for the "Quiz" booklets in the opening weeks of the contest as compared with that experienced in like periods in other contests (Continued on Page 7 ...

42. The Film Daily Oct-Dec 1938

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... . Anitra, a psychic, two ques- tions with a 50-cent purchase; four with a $1 purchase, and a complete reading for a purchase of $2 or more. Mme. Anitra has been "held over" for the second week. "Next thing you know," says Johnny, "they'll start using the slo- gan, 'Drugstores Are Your Best Entertainment'.'' Chi ...

43. The Film Daily Oct-Dec 1938

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... shadows that are a great teacher a great cultural influence a world unifying force here is one of the finest tributes ever paid our industry no doubt inspired by the industry Drive T T T • • • ATTENTION-GETTING Ad that one in last Sunday's New York papers "Metro-Goldwyn-Mayer Pictures Are Your Best Entertainment" showing Leo taking over Broadway with five shows ...

44. The Film Daily Jul-Sep 1938

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... ) 100 MICH JHEATERS OKAY AD CAMPAIGN it's "Motion Pictures," Not "Movies" "Motion Pictures Are Your Best Entertainment" was decided yesterday as the ofticial slogan of the industry's advertising campaign. The word "movies" formerly had been used in place of "motion pictures." U. S ...

45. The Film Daily Oct-Dec 1938

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... . Domestically, there is every encourage- ment for it to do so. The impetus de- rived from the "Motion Pictures Are Your Best Entertainment" campaign, now in progress, and from the better quality of product turned out of late by Hollywood is credited with ...

46. The Film Daily Oct-Dec 1938

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... . The combination announces on the same frame the day or days the picture is to be shown, a replica of the Movie Quiz seal, the fact that the picture is of the Quiz group and the industry slo- gan, "Motion Pictures Are Your Best Entertainment ...

47. The Film Daily Jul-Sep 1938

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... .'s for Film Biz Drive Has Been Discarded West Coast Bureau of THE FILM DAILY Hollywood—The plan to send out a trainload of stars to make person- al appearances for "The Movies Are Your Best Entertainment" campaign has been discarded by the Coast branch of the committee ...

48. The Film Daily Jul-Sep 1938

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... . and its film interests in Italy, Eman- uel Cohen, head of Major Pictures, returned yesterday from Europe on the Aquitania. Cohen, who went back to Europe within two days af- (Continucd on Page 7) Palfreyman at Detroit for Ad Drive Regional First of the regional meetings in connection with the "Movies Are Your Best Entertainment" campaign gets under way today in Detroit ...

49. The Film Daily Jul-Sep 1938

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... . To Start Barrett Short First RKO Pathe short starring Sheila Barrett, mime, will be put into production the week of Aug. 29, it was learned yesterday. Drive's Roto Plug Memphis, Tenn.—Commercial Appeal will get behind the "Motion Pictures Are Your Best Entertainment" campaign and already has scheduled a full page in its roto section for Sunday, Aug ...

50. The Film Daily Jul-Sep 1938

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... . Em- phasis is on the intricacies and mag- nitude of movie-making, designed to show why "Motion Pictures Are Your Best Entertainment." Scenarists dis- cuss the problems of script-making, directors write informatively of their art, the development of the movies is reviewed from a score of interesting angles ...