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71. Boxoffice Jul-Sep 1938

Boxofficejulsep133unse_jp2.zip&file=boxofficejulsep133unse_jp2%2fboxofficejulsep133unse_1129
... “the motion picture business was still the greatest business in the world.” Though he had been away from this continent during the period when arrange- ments had been made by the film indus- try for the “Motion Pictures Are Your Best Entertainment ...

72. Boxoffice Jul-Sep 1938

Boxofficejulsep133unse_jp2.zip&file=boxofficejulsep133unse_jp2%2fboxofficejulsep133unse_1130
... .” One section of the exhibit was given over to a display of the golden and silken banners, placards and easel signs setting forth the “Motion Pictures Are Your Best Entertainment” campaign and telling the public about the ...

73. Boxoffice Jul-Sep 1938

Boxofficejulsep133unse_jp2.zip&file=boxofficejulsep133unse_jp2%2fboxofficejulsep133unse_1513
... ; the value of research and analysis and the study of audience action, and reaction. He wound up his talk with crisp, pointed periods on Motion Pictures, Your Best Entertainment. R. W. Bolstad, comptroller, confined his talk to the financial side of theatre opera- tion and management and Ben Geldsaler to the importance and intricacies of booking. Wendell Farris, K. C ...

74. Boxoffice Jul-Sep 1938

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... assembled exhibitors here, when he rapped Air-Caster Jimmy Fidler. Manta complained of Fidler’s comment about the campaign recently when the commentator said: “The initials of the movie campaign, 'Movies Are Your Best Entertainment,’ spell out ‘MAYBE ...

75. Boxoffice Oct-Dec 1938

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... . ALBERT DEMOND to an untitled orig.nal for Marie Wilson. ERNEST T. BOOTH to the third in the "Secret Service” series. Trophy by Deanna From the offices of the Hollywood committee representing the "Motion Pictures Are Your Best Entertainment" campaign this week came an announcement designed to stimulate interest in the $250,000 ...

76. Boxoffice Jul-Sep 1938

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... . The road- show will also play the Moose Jaw Capitol. Theatres in Regina are taking “spot” announcements on both radio stations to plug the current “Movies Are Your Best Entertainment” campaign. The radio sta- tions throughout the province, in keeping with those elsewhere in Canada, are irked at the fact they are not receiving any of the ...

77. Boxoffice Oct-Dec 1938

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... . Foster Jackson, of the Elsinore, Elsinore. Robert H. Poole, secretary of the Inde- pendent Theatre Owners, spent Thursday and Friday in Bakersfield assisting local exhibitors in promoting the “Motion Pic- tures Are Your Best Entertainment ...

78. Boxoffice Oct-Dec 1938

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... .” Along the Line of March An engineer of the 40 and 8 society locomotive from Ft. Wayne, Ind., ap- proaching one of the “Motion Pictures Are Your Best Entertainment” bill- boards along the line of march for the American Legion parade in Los Angeles. BOXOFFICE ...

79. Boxoffice Oct-Dec 1938

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... Motion Pictures Are Your Best Entertainment in Modern Theatres That Keep Pace With the Times NminttnniiMW AVALON THEATRE, CLARKSVILLE. TEXAS THE PUBLIC SPEAKS The public pays the Exhibitor more freely and gladly if the Exhibitor meets his people half way with the kind of theatre that appeals to them in appearance and comfort ...

80. Boxoffice Jul-Sep 1938

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... . That "Motion Pictures Are Your Best Entertainment" is a most potent publicity theme there can be no ques- tion. But, there must be more red blood in this re- juvenation campaign than can be found in mere plati- tudes ...