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INDUSTEIAL APPLICATIONS 525
the second type usually produces better results wherever it has been tried. The obvious use of the internal film is in sales training, and many organizations have set up photographic departments to make use of the advantages of this type of film.
The well-managed industrial organization is always looking for new opportunities to achieve and maintain competitive advantage. When a unit for the production of internal business films is first organized, its personnel complement is small and its activities few. These few activities are usually related in some manner or other to the selling operation. But when the film production unit gets under way, its scope of activity expands far beyond its original purposes into fields that have little to do with the sales operation per se.
An excellent example of this is a pre-war film produced by the Fisher Body Division of the General Motors Corporation showing how containerpacked automobile body parts may be advantageously handled by transportation companies between the manufacturing plant and the assembly plant, to the simultaneous profit of both the transportation companies and the Fisher Body Division. This film was produced wholly within the company organization. While it was necessarily photographed in * ' catchas-catch-can" manner, the film tells its story forcefully as well as effectively and needs no technical embellishment whatever to establish the straightforward points of the presentation.
The establishment of such internal motion picture departments in industry is now becoming quite common. Some organizations, such as the Fisher Body Division, in the case just cited, prefer to produce the film completely within the organization. Other organizations, such as the Skelly Oil Company with its salesman-training films, prefer to work out the script and shoot the basic material, leaving the editing and scoring work in the hands of a commercial 16-mm film producer. The proper procedure depends upon the circumstances; each has its respective advantages. The 16-mm industry is prepared to supply not only all the necessary equipment but also all production and other services required for all such needs.
The advantages of 16-mm equipment for internal production purposes hardly need repetition here. In 16-mm production equipment as in projection equipment, relative simplicity, portability, freedom from fire risk, and relatively long operating time per pound of film are already well known. The picture quality and the sound quality may be made as good as required. In the case of the sound, for example, the quality may