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INDUSTRIAL APPLICATIONS
527
not involved in the presentation. The use of other media of communication such as the lecture, printed word, slide-film, and so forth, is also indicated here just as in the case of instructional film.
Figure 123 shows a general outline of films for internal business use. Certain of the applications shown have been widely used ; others are still relatively little developed. Most of the classifications can be readily understood by inspection and need little explanation.
A few notes on some of the lesser understood classifications are indicated at this point. These notes deal with the management-to-personnel films on the non-sales-service group.
Interdepartmental Organization. In larger organizations particularly, the loss of the personal touch is a morale factor that should engage the attention of every business manager. Specialization makes such demands
BUSINESS FILMS FOR INTERNAL USE
INSTRUCTIVE
(TO PERSONNEL)
SALES TRAINING
GENERAL
SALES METHODS
INFORMATIVE
(TO MANAGEMENT)
SERVICE TRAINING
SPECIAL
SALES
METHODS
FOR
SPECIAL
PRODUCTS
SERVICESALES NSTRUCTION
PRODUC. DESCRIPTION
PRODUCT-USE INSTRUCTION
PRODUCT INSTALLATION
AND
INSTALLATION
ASSEMBLY
TIMEMOTION STUDIES EMPLOYEES
MOTION STUDIES MACHINES
AND PRODUCTS
PRODUCT
PREPARATION
FOR
DELIVERY
JOB
TECHNIQUE INSTRUCTION
SAFETY
AND
HEALTH
INSTRUCTION
INTERDEPARTMENTAL
ORGANIZATION
PRODUCT-USE RESEARCH
AMONG CUSTOMERS
RECORDS OF APPLICANTS
FOR EMPLOYMENT
Fig. 123. Applications chart — business films for internal use.
upon the time of a particular individual that it is not only impracticable but usually also impossible to maintain that desirable form of contact. There are numerous companies today where a film outlining the organization of the company would not only reestablish the personal contact but would also depict clearly the personalities of the men performing the various functions in the organization. This type of film can materially aid the esprit de corps and improve the efficiency of the organization.
Safety Promotion and Health Conservation. The loss of time and efficiency of personnel due to sickness and accidents is still a major problem