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TELEVISION AND FILM 535
merical films, it is strange how sound reproduction from film seems so much better in a good theater than the sound* obtained from live pickup in studio television shows. The same may be said for picture quality if due allowance is made for the fact that the films so often televised are so very old. There is a marked dearth of good program material that is especially noticeable in television — because of the tremendous demands imposed by the long transmission schedules. As transmission schedules are further lengthened, it will become even more difficult to keep pace, and new sources of program material must be found. Motion picture films would seem to hold at least a partial solution to this program material problem.
Despite much talk in recent years as to whether films have a place in television, they are widely used. Today, station equipment is not considered complete without motion picture film transmission facilities. There seems little doubt that as television service grows, the use of films in television will grow accordingly.
Films are used in television in a variety of ways. One of the most widely used is the advertising film produced especially for television showing. This type of film is widely used, since the result that appears ' ' on the air ' ' can be carefully checked before transmission to make certain that no editorial errors or "slips" occur in the advertising of a product. One story that is almost legendary points out the importance of such ' ' canned' ' program material. In a television ad for dog food, a puppy was to be televised while going to a dish containing the dog food being advertised. The dishes were plainly marked "Ours" and "Competitor's." The puppy rushed off in the direction of the competitor's dish and lapped it up with gusto — much to the consternation of the sponsor. Such things can't happen with film; if the film is correct when checked during the rehearsal showing, it is bound to be correct when the film goes "on the air."
Films may be used as "reference recordings" in the same manner that disk records are used for reference recordings in sound broadcasting. In making a reference recording, a motion picture camera is used to photograph the face of a kinescope picture tube to obtain the picture image ; the sound may be recorded as a single-system record on the same film, or by any one of a number of sound recording means that can be
* Loudspeakers in television receivers are no better than in radio sets. Audio amplifiers in many are likewise no better than their radio counterparts — especially from the standpoint of distortion.