Publix Opinion (Oct 11, 1929)

lal ecoopesrnsmrareecanevesinanraar mrt sents aes ante tnesteate ete f i im oT oer evan ennveraratien Aner reraa veer enter ERM TH resgeseeins once ecu atnt Th e UMO Doe batitnt te tntnttn ant Mn tan tia Me? Ajecaci, wv : ae i . y mail Your Monday Amti-Slump Ideas?! | estas at emezarenrutanmuminay eestor vse ae Uae terete centenary etsrcrecreineaycsertaeearecnecnernatnesetetaoaerzeeteenieemtionemtencannuieer eee ) ter H jpNQELSDSHSTGCETCOUEDORRTLETEUELDOCOITOTaCOODE fevevetatvarcuvencazroneatpataecaeeeetenerteetrneaeseceegeenentneaanertatestyee agen smtseeesneueeacgaa vo Ose eset earner ate neeteerntiMeRANRTTITh, (evereiacennaeetnanesnenatens Snead aera 4 | = ‘ = t S ‘ DDELEDOUESNOMLOLEDERGT OS BTOTONEABET ALS Make Sure Youre SOUN0DGNEL 08 aasitgg i) ceil = Make Sure Your = Staff Reads ALL of Publix aaa : 'The Official Voice. of Publix % STUDDEDODORODGRIDOLD DRDO CDNGSIEOETEUODARO ANON Publix Theatres Corporation, Paramount Buil ding, New York, Week of October 11th, 1929 No. 5 t Tol. III Following up his vigorous assault against theatre operators who neglect to : ampaign for “average” attractions and expect credit for the easy -toSell superttractions, President Katz today gave Publix showmen another jolt in the form of a earching inquiry of reasons for minimum business on Mondays. A telegram sent to out of town executives was one phase of his probe first launched in his own Executive pal vabinet. The telegram follows: aa : : “Fave noticed tendency severe drop in grosses class ‘A’ theatres on Mondays all over circuit. In other words bo Monday proving recently to be disastrous day for houses every where. Something must be done immediately to remedy Monday business. What plan do you suggest to improve this condition? Please give this matter serious © thought and answer your conclustons by return letter. Regards, SAM Katz. s which regularly report splendid Monday business, while other theatres in the “The problem seems to have solution in a great many: citie ame cities report it as thein worst day,” says Mr. Katz. solving the Monday problem do it first by arriving at the correct diagnosis of reasons for minimum business, and then These are the men whose theatres appear in the weekly statement recapitulation for the circuit & 7-day winners every week. The theatre operators who report poor business on Mondays, week. after week, must equal the results that’ others are etting, To accomplish this, I am asking the successful theatre operators to tell me what they are doing that overcomes the Monday slump tendency, © that the information can be given to those who are not now getting good results. After they have that information, it is up to them to apply ul We he remedy with all possible intelligent effort. ey : eatre can be a sound operation if it has any habitual weak spots in its mode of operation. Days of minimum Publix, because experience, ingenuity, product and company resources are available to keep the daily grosses “The showmen who are hey seek and vigorously apply the required remedy. Mr, Katz pointed out the fact that no th Neiness that become a custom, have no place in P to a safe point. | Monday isa relic of the dead days of haphaz ard showmans | | t is expected that the local management will overcome it on its own initiative, or else will call for advice or help Taking losses without a struggle is contrary to Publix policy. vigorous campaigns only to the outstanding attractions, and passing up the average good hip of 20 years ago. A “blue” If a theatre faces such a condition, i the home office sources that can give it. Mr. Katz as referred to the practice of giving exceptionally thing necessary for the su per-attractions, but he'll give his most brilliant end ingenious effort and his u ill do every howman will exceptional profit for him week after week.” “An t and instinctive s : ai has the possibility of making an to the average attraction that ae ts io