Publix Opinion (Oct 11, 1929)

YOU HAVE THE MERCHANDISE SELL IT! YOU HAVE THE MERCHANDISE SELLIT! The Official Voice of Publix Duhlix @ Opininn Vol. Ill Publix Theatres Corporation, Paramount Buil ding, New York, Week of October 11th, 1929 The success of every enterprise has invariably been due to an early discovery of its weak points and their immediate fortification. Moriday’s business is our definite weak spot. What can you suggest to bolster it up? —SAM KATZ, President, Publix Theatres Corp, FILE THIS! If WILL HELP PLAN PROGRAMS Watch Publix Opinion for this service in every issue! Watch the trade papers for it, tool LENGTH OF FEATURES Record FootRunn’g No, Subject Make age Time Dynamite—14 reels (AT).:.. M-G+M 11425 127 min, Mr. Antonio—8 reels (AT).. Tiffany-Stahl 6634 74min, A) Shrew—. ‘ ele CAT) 8 nS p BIaTd setters United Artists 5900 66min, Evidence—8 reels (AT)..... Warner 7000 78 min, They Had To See Paris— 10 recis CATE) in aon ntdis ek Paste date 8700 97 min, “Leave no stone unturned to help Publix maintain the high standing it holds in the world of theatres.” SOUND TIPS From Publix Department of Sound and Projection, HARRY RUBIN, Director Dublix > Opinion Published by and for the Press Representatives and Managers of PUBLIX THEATRES CORPORATION SAM KATZ, President A. M. Borsrorp, Dr. Advertising : Benj. H. Serxowicu, Editor J. Abert Hirscx, Associate Editor Contents Strictly Confidential SOUND BULLETIN No. 29 The Vacuum Tube as .an Amplifler A previous bulletin explained the action of the vacuum tube as a rectifier. Briefly rehearsed; the incandescent filament radiates free electrons, which are negative in | sign, and are attracted to a positively .charged plate, constituting a flow of current across the vacuum. The ampérage flowing across the two-element tube depends on the extent of the charge on the plate. The heavier the charge, SHOWMANSHIP PATTERN . Nineteen yeats of newspaper work, during which a dozen or more years spent in theatre operation were, concurrent, have proved to your Editor that the successful theatre arid the successful news (AT)—AI Talking ° LENGTH OF TALKING SHORTS PARAMOUNT News NOs WGictacs owen eet CTO ITIL) se OOS 979 11min. NCORN ATOM CTOCLE Steele cia'alslchsldigioreln eicinetetelaienmtarn iota paper are exactly alike, except in one point. ‘ The newspaper|the more electrons the plate will 832 Gotham Rhythm Boys...........+..00seeee: 630 7min, must present an entirely new “show” every. day, whereas the thea-|attract, up to the limit the filament 36) Marching Home —D, \Stauburg & Veterans. .-ao, tre’s seven-day attraction allows six days of breathing time is capable of giving off. As the o62 Nan Halperin—America’s Famous -Satirist..;700 8 iaBm ; y y § charge on the plate decreases to866 Anderson & Graves—Fishing Around......... 820 9min. 870 Red Nichols and Five Pennies.............. cee ewe wee eae ward negative the current flow declines. If a grid is sealed into the tube 876 Eric Zardo & Guido Ciccolini................ nearer to the filament than the Eddie Green & Co. Sending: Al Wire.......... 800 9 min. plate is, a small change in charge 885 Frank Orth & Ann Codee Music Hath Charms on the grid, will have the same effect-as a larger change in the plate charge. : ~ PPOLTEN ME] oo. eee cee vee ewe ee ccecscccssvece “Speech current,” such as deeee eee De eeesecccesracrtvecvesce veloped in the disc reproducer, or a : in the photo-electric cell used in Hength of Non-Synchronous. Shorts movietone, is fluctuating current. It is unsteady both in frequency and in voltage; the frequency varying with the variations in pitch of the original sound vibration; and the voltage varying in accordance with the volume of the original sound, The “speech current” is fed onto the grid of the vacuum tube. : As the grid charge varies with the fluctuations of voltage impressed upon it, the plate current, flowing between filament and Plate, varies accordingly, faithfully reproducing every slightest change in grid voltage. Twaq paragraphs back it was explained’ that a small change in charge on the grid resulted in the same effect as a large change in charge on the plate. The same thing said in one word is amplification. The grid (C) circuit of a three element tube represents the input; the plate (B) circuit the output; while the filament (A) circuit, merely provides the motive power. The tube, then, seen as a whole, does not obey Ohm’s law, although each of the three circuits in itself, of course, does the apparent disobedience being due to their interaction, as explained. By using a number of steps of vacuum tube’ amplification, a very great increase in power can be obtained, since each succeeding’ step is not added to, but multiplies, the gain already obtained. In the largest movietone systems; em The same intelligent business principles that make for economic soundness are present in each case. The obligation of effort in the best interest of instruction, diversion, entertainment, morality, romance, adventure, and general encouragement of civilization is the ' function of’ both, though offered in a different way. The degree of success of each is dependent in each case upon earned public confidence, obtainedsthru attractive personality and skillful application of effort. _ _ The most successful showmen are those who most sympathetically: understand the newspaper pattern. Competent and experienced newspaper writers easily become outstanding showmen, a fact attested by the countless number of ex-journalists now in the ranks of Publix mariagement. -They are men who entered Publix, already trained in understanding of the masses by the intimate touch of their countless daily stories that describe every imaginable human emotion and activity. ‘When Mr. Katz measured the policies of his organization with the yardstick of successful journalistic practice, it was because ‘he and his associates had first made a thorough, and understanding study of that instrument. Any competent newspaperman knows the ultimate folly of public deception and he also knows the value of a diligent service of fact finding and fact application. The top and bottom of Publix is also within that knowledge. Thus in telling of Publix. activities to the public, employees who contact the reports and editors of the United States, have been instructed to present an open door for all possible assistance in quickly finding the facts desired. Deception, obstruction or coercion is a violation of positive instruction from Sam: Katz, who fosters the policy and thought that the progress of the theatre is geared to the progress of the unhindered public press. Publix adherence to this practice has pointed the way to pro ‘ tection against countless evils that have heretofore destroyed many well intentioned theatrical enterprises, and is probably the strongest reason why the Publix trademark has become so powerful a magnet in every community in only five short years. PUBLIX FORESIGHT The accuracy of Publix foresight may best be gauged by the recent order, announced in “Variety,” issued by a large opposi METRO-GOLDWYN-MAYER Review -NOs/89' 5.055 stp cles stereo eee 745 $8min. CASTLE Marry, Mein Tava... scssssenteeneee tained by means of “‘C’”’ batteries;. others employ the voltage drop of the “A” and “B” circuits and no attention is needed. The “Cc” bias 48 present simply as potential, it cannot be read at the socket by @ voltmeter since even the best voltmeter: needs some current for its operation. ' Absence of the bias will be shown by a large increase in plate current reading — although the amplification, represented by the FLUCTUATION of the plate current, will decline. Trouble accompanied by high plate current reading indicates a bad tube or an open in the grid circuit. High plate current reading on amplifiers using ‘‘C” batteries, while the plate voltage remains normal, indicates a bad tube or that the ‘*C”’ batteries are in need of replacement: Show a Succes Those who were surprised by the announcement from the Rialto, Theatre of a continuous all-night, performance of The Two Black! Crows’ all talking picture, “Why Bring That Up?” last Saturday, night, will probably be even moré surprised to learn that the experi: ment was an outstanding success.| This is the first time that an all night performance has been attempted in New York. It is reported that there were! many standees up until 3 A. M.! and that the theatre was welll filled practically the entire night., Men and women in evening clothes alighted from their cars and en tered the Rialto Theatre from 3 té& 6 in the morning. These same people joined in the singing of the Paramount screen song, “Oh, You! Beautiful Doll.” Apparently the: hour of 4 A. M. is aes | conducive to song, for the Rialto Management states that at 10! other time has it received such) a q co-operation from an audience. i NEW CONTRACT FOR SPOR Paul Spor, master of ceremonies at the Toledo Paramount, has had his contract renewed for another year, due to his increasing popularity with the Toledo theatre goers. SEUONNUNQUNMCIUNUTUSCU BACT OL eS tion circuit which is now demanding elimination of all “dirty” | ploying eight stages, the gain is in = cL es gags from acts playing in their theatres, the order of a billion toon. Je AT YOUR = BROADCASTING | Publix never has permitted “dirt” to creep into its programs has yamblincation: # ae etal | NEW YORK = WORLD SE | in all of the five years of its history. President Sam Katz has coupled together by transformers, |= = f£ the Publix: always been convinced that the theatre business is an ethical in-|but there are other methods. In = THEATRES @ = Greet Ate eee ait stitution that is definitely separate from the leering jokes and dirty ation Cpeerepcporereees paths! a = =| Publicity department has issu stories of the travelling carnivals. He and A. J. Balaban founded fe Vertue amplifiers an athe = =a circular to the entire ce the entertainment policies of Balaban & Katz along this line nearly | ment of resistances and condenser,}= WEEK OF OCTOBER 11 a pga eae ee a a of; fifteen years ago—and they were adopted by Publix. ae as resistance coupling,” is B cvaearre PICTURE &|announcing the World Series This was responsible for the enviable reputation now enjoyed|~ “¢ bias” is used in the grid cir-|— Paramount..... Four Feathers =| baseball results. nil by Publix as a purveyor of clean, wholesome amusement and|cuit. It has been found that a]= Rlalto...Why Bring That Up? E Each manager is lett 3e tol helped greatly to give Publix leadership in the industry, as attested|tube will give the greatest ampli= ReAvolls vis tanec Live Ghoatha a lows papeatn Se in Pb | by the thousands of commendatory letters from civic leaders eh a yen jae pus sreltare Bkiyn Paramount — se Sl y Dae ' special as | which poured in from all over the country on the occasion of withiwcepectae the. Alamisne In|f] Criterion ($2)....... Applause E| the orchestra pit or by means of Publix’ fifth anniversary, Ail the .screen. Some amplifiers this bias 1s ob~¥ SnmnnungaununQngnnuunnMnnnennRnOhs ‘ r