Business screen magazine (1938)

n □ BIG BUSINESS TRAINED EXECUTIVES n MAJOR PRODUCER TRAINED SUPERVISORS □ n NEV< YORK AND HOllYV<OOD PRODUCTION □ LOV^ COST EFFICIENT MANAGEMENT D D n n n D GENERAL BUSINESS FILMS, INC. D □ All kinds of films ^ i— I equipment and service r> for every purpose n 565 Fifth Avenue, Nev^ York ^ 211 E. Pleasant St., Baltimore D n n n n EASTERN ASSOCIATION of Non-Theatrical FILM PRODUCERS 'TAe objects of this Association are to aid in coordinating the plans and activities of the various companies in this region engaged primarily in the production of motion pictures for non-theatrical purposes; to establish and maintain standards of fair practice; to disseminate knowledge concerning the selection and proper use of films for non-theatrical purposes; and generally to further all legitimate business film interests.^' — Association By-Laws Like Many Another Trade Association, the Eastern Association of Non-Theatrical Fihii Producers dates back to the NRA, and to the early attempts to formulate a code for the far flung Motion Picture Industry. Early in the group meetings it began to ap])ear that no common ground e.xisted on which the entertainment or theatrical producers on the one hand, and the business or nontheatrical producers on the other hand, could meet. The basic field of activity of the producers and distributors of industrial films is the development of business. It has in common with the film entertainment industrv the one fact that it uses the same medium — motion picture film with pictures, titles, and sound recorded thereon. The standards, objectives, and practices of the two industries are otherwise radically different. In the theatrical film industry, entertainment values, as determined by box-office response, is the criterion of success — a criterion which makes possible and justifies the expenditures of vast sums to produce results which, if successful, bring in vastly greater sums. The business film industry is founded on training, advertising and sales promotion values. The purpose of its product is to stimulate efficiencN and qualitv of manufacture on the one hand, and through advertising, publicity, and merchandising, to increase sales of the products on the other. In addition to a fundamental knowledge of picture-making technique, therefore, the efficient industrial producer nmst combine in his organization the training, experience, and ability of the management, marketing and merchandising engineers, the publicist, and the advertising expert. In order to standardize the industry, to establish criteria of experience, knowledge, and ability to jjroduce effective industrial and sales promotion films, and to maintain codes of ethics of fair business practices for the benefits of both the industry itself and its customers, the Eastern Association of Non-Theatrical Film Producers was established. In it are included the majority of the reliable firms in the East whose work is devoted primarily to the production of business films, whose standing, length of existence and facilities are adequate for making the type of picture in which they are engaged, and whose practices and standards are such as will give assurance of satisfactory and creditable performance to the advertising field. None of these producers have had less than 10 years experience and some date back 20 years or more. pilms of (pmmerce (^o CORPCATEO 21 WEST 46th STREET NEW YORK, N. Y. PRODUCERS AND DISTRIBUTORS of SALES PRO-MOTION PICTURES skillfully and professionally made to fit a definite product and audience REACHING OVER 5,000,000 GUARANTEED READERS through 28 distributing centers The most graphic form of presenting your complete story to actual readers all of whom give it undivided attention AT BY FAR THE LOWEST ACTUALREADER COST OF ANY PAID MEDIUM ^AMEKICA.^ The "scientilic approach" to MECHANICAL CHEMICAL METALLURGICAL and other Industrial subiects combined with sane "showrmanship" has distinguished Pathescope Productions for 25 years. Our experience and skill gained in simplifying and dramatizing complicated technical subjects for many prominent manufacturers is available to you. Send for our booklet : "Making Sales With Motion Pictures" and list of clients. The Pathescape Co. of America, Inc. Offices: 33 W. 42nd St., N. Y. City 438 Sluart St.. Boston Laboratory: Long Island City 53