Business screen magazine (1938)

Record Details:

Title:
Business screen magazine
Date:
1938
Publisher:
[Chicago, Ill. : Business Screen Magazine
Volume:
Business screen magazine
Leaf #:
00058
Language:
English
Collection:
Non-Theatrical Film
Format:
Periodicals
Contributor:
Prelinger Library
Sponsor:
Internet Archive
Coordinator:
Media History Digital Library
Date Added:
April 18, 2024
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x\ DIFFICULT question to answer, but Pathe knows two of the angles well. • One is the news-angle. The news-angle made Pathe famous, gave it a head-start in the field back in 1909 and has kept it ahead ever since on the news-fronts of the world. • The other is the sales-angle. Relatively new, yes — but for seven years Pathe has been constantly demonstrating the potency of a camera's sales-angle wherever salesmanship is needed ... in direct merchandising ... in sales-training ... in dealer-promotion . . . and in the all-important sphere of public relations and visual education. • Frankly, Pathe employs no solicitors. Nor does it own a distributing set-up for commercial or educational pictures. It has everything else, however . . . complete, new mechanical facilities . . . the world's largest film library . . . technicians surpassed only by Hollywood . . . and sales-minded executives whose ideas on showmanship and film distribution you will find immensely valuable to your business. # These executives are interested in talking to men who have problems which may be solved by a film, and who have funds available for its production. # ^ATHE NEWS Inc. FREDERIC ULLMAN, jr., Vice-President 35 WEST 45th ST.. NEW YORK CITY 54