Business screen magazine (1938)

A low-cost medium that gives front-page attention, dramatic interest, persuasive voice, natural color, demonstrative action, life-size, selective coverage. 7,782 THEATRES Alexander Film Co. has 7,782 theatres under contract to display short length film ads before more than 25,000,000 movie-goers each week. DEALER -FAVORED 32 manufacturers use Alexander nation-wide Dealer Cooperative theatre-ad campaigns which take the showroom demonstration to preferred prospects. AUDIENCE-APPEAL Send for a free copy of "Scenarios," which tells how to prepare lively, colorful and convincing action-ads that will appeal to theatre audiences. Write to Colorado Springs Colorado You Ought to Read: TO RECEIVE LITERATURE SIMPLY TEAR OUT PAGE & MAIL TO BUSINESS SCREEN Editor's Note: Here are the latest booklets and other literary productions from the advertising and promotional departments of film producers and equipment manufacturers. Business Screen recommends that you merely check in the square indicated and drop this column into an envelope addressed to the Screen Service Bureau, 20 North Wacker, Chicago, including a card or letterhead. Motion Picture Production BURTON HOLMES FILMS, INC. have Just published a complete and well-written booklet addressed to aid individuals who make their own movies "for purposes of record or for promotional dealer or sales training." The booklet discusses the subject impartially and offers many helpful suggestions to aid in this difficult undertaking. PLEASE FORW ARD THE ABOVE TO ME 1 1 HARPER & BROTHERS have published "How to Use Talking Pictures in Business," by experienced authors Lyne S. Metcalf and H. G. Christensen. A copy of the book may be obtained at your local book dealer's or from Harper & Brothers, Publishers. 49 East 33rd Street, New York City, for S3. 50. This is the first and only full-length book to be devoted to the subject. "WILDING PICTURE PRODUCTIONS, INC.," a splendidly illustrated book outlining the extensive facilities and picturing recent productions of this concern, has recently been published for limited distribution to executives directly concerned with motion picture problems. PLEASE FORW ARD THE ABOVE TO ME | | RODNEY GILLIAM COMPANY have issued a handsome brochure illustrating their viewpoints and describing the company's outstanding productional achievements. Address the concern at 7904 Santa Monica Blvd.. Hollywood, California or write to Business Screen for a copy. PLEASE FORWARD THE ABOVE TO ME 1 | Slide Film Production AUDIVISION, INC., of 285 Madison Avenue, New York City, has published a pictorial booklet, "Jolting the Joneses, " which defines the slide film plan, purchase and use. A copy may be obtained by addressing Audivision. | — . PLEASE FORW ARD THE ABOVE TO ME 1 | Motion Picture Equipment BELL & HOWELL are reprinting "Showmanship." an interesting booklet on the use, production and distribution of commercial motion pictures which has achieved wide and deserving popularity among film users. A copy may be obtained by writing to Bell & Howell at 1801 Larchmont Avenue. Chicago, Illinois. PLEASE FORWARD THE ABOVE TO ME 1 | AMPRO CORPORATION of Chicago supply descriptive material on projection equipment, catalogs and price quotations at your request. A brochure is yours for the asking. PLEASE FORWARD THE ABOVE TO ME 1 I VICTOR ANIMATOGRAPH CORP. of Davenport. Iowa offer an assortment of thorough equipment folders which may be obtained without obligation directly or from Business Screen. PLEASE FORW ARD THE ABOVE TO ME | | DEVRY CORPORATION of Chicago sends out their Movie News on request to advertising and sales executives interested in commercial motion pictures. Your name can be on the list without obligation simply by addressing DeVry or Business Screen. Other literature is issued from time to time. I — I PLEASE FORWARD THE ABOVE TO ME I I Slide Film Equipment ILLUSTRAVOX, widely-known sound slide film projectors, will be pleased to send descriptive literature to interested executives. Address: ElectroAcoustic Products Company, South Bend Indiana. PLEASE FORW ARD THE ABOVE TO ME | | Net. Yofli Orm 230 Puk An. Chicaje Office 1020 Wriilty Bld(. 56