Business screen magazine (1938)

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FOR TECHNICAL DATA, PRICES, ETC., ON EQUIPMENT DESCRIBED HERE ADDRESS MANUFACTURERS DIRECT OR WRITE: THE SCREEN SERVICE BUREAU, 20 NORTH WACKER DRIVE, CHICAGO, ILLINOIS NEW EQUIPMENT .News Of the latest developments in the field of projection and production equipment is garnered for these pages from voluminous technical reports filed with the cooperation of all leading manufacturers. Business Screen has also arranged to attend practical demonstrations of newly developed equipment and our cfinsulting technical ad\ isors will thus be able to bring detailed information of real merit to the many film departments operated by readers. In addition, the services of our Screen Service Bureau, now being set up for the benefit of readers, are available to furnish complete and authoritative information on projection problems; to ans^ver anv and all questions with impartial accuracy and to perform such informational duties without solicitation. A thorough equipment digest is now in preparation and will be published later as a special annual number. In addition, special charts and tables on projection, etc. are also in preparation and the feature '"Tips for Better Shows" will be supplemented in each succeeding issue with a "Questions of the Reader" department to which you are invited to address your personal queries on equipment problems. The dav of 16mm. perfection is at hand and with improvements now Tlir h iliu'isinnul Model 130, Bell & Howell 16mm. sound-on-film projector, which has been increased in illumination from 1000 watts to 1200 watts. The manufacturers claim that careful tests prove the new lamp to furnish 45% more light than the WOO-watt unit. Pictured above is a dual-projector installation which provides uninterrupted programs of any length. A change-over switch is on the amplifier. available the industrial film department can achieve efficiency of operation and program perfection undreamed a few vears ago. iabove\ One of the later model.-, tidilfd in the Neumade line of equipment for the storing of 16mm. film, this cabinet — 30" ivide and TO" high — 15 equipped with individual compartments for 36-400 foot and 9-1600 foot reels. Each compartment has a chrome handle. The ihiHuands of users of slidefihns will be glad to learn that a device has been perfected which automatically retvinds the film as it is being shown and places it in a storage container ready for use. It is the new S.V.E. Automatic Slidefilm Take-Up. This ingenious device eliminates delays and confusion. Close up of the netc DeVry Sprocket Intermittent 16mm. projector, shotting removable single piece aperture plate. Film pressure pad, at base and top of aperture have a release-spring arrangement to prevent scratching of sound-track or picture. This is an exclusive feature of DeVry projectors. 59