Business screen magazine (1938)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

H47 //^t' ' 'yet the salesman walked in with a /-^ //yj^j^?/?// / THIS FILMOSOUND GIVES THEATER -PERFECT PERFORMANCE N 1 ! ns, pictured above. is compact. convt.-nient. :i::.l ' ! Mater-quality sound-on-film prfiL-ntations in -ill ; ii'.vroom, hotel room, or moderate-uizcd audi tonuni. 1 herir an? other, more powerful Filmosounds for even thelarsest of audiences DEMONSTRATING snowplows in August or teaching grocery clerks how to sell . . . carrying the sales story down through every part of the distribution channel and ending up with compelling impact on the ultimate buyer. These are the everyday accomplishments of the modern commercial sound film. The better the film, the greater its sales accomplishment. But, however good, no sales film can convey more to the prospect than the projector can reproduce. To insure the success of >'0//r sound film program, have a film made by a competent industrial film producer. Then arrange to show that film with projectors which will transmit your story to the screen in steady, Bickerless, brilliant pictures, accompanied by faithful sound reproduction. Projectors so easy to handle that your men will gladly show your film. Projectors which permit real showmanship to characterize every presentation . . . Bell & Howell Filmosounds! This is the sound film success formula of Chrysler, Ford, General Motors, and the hundreds of other firms, large and small, whose careful study has led to their choosing Filmosounds. You'd expect Filmosounds to offer many distinct advantages, for they are built by the same skilled Bell & Howell craftsmen who have fashioned the preferred studio equipment of Fiollywood for more than thirty years. Write now for complete information about Filmosound Projectors for industrial film exhibition. Bell & Howell Company, Chicago, New York, Hollywood, London. Established 1907. SHOWMANSHIP-Today's Formula for Selling Sales and Advertising Executives will enjoy reading this crystallized story of modern industrial talkies. Here is information on what others are doing with industrial movies, what you can do — and how to do it. ^"e shall gladly send you a copy of this 36-page book upon request. BELL & HOWELL BELL & HOWELL COMPANY bs 7-33 1808 Larchmont Avenue. Chicago, Illinois Please send full information on ( ) Filmosound Projeaors. ( ) Silent Filmo Projectors. Also ( ) send special book. Showmanship, Today's Formula for Selling. Name Company ^ Address _ . City