Business screen magazine (1938)

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"The DIARY OF , JOHN Q. SALESMAN' A "LAUGH A MINUTE" COMEDY SOUND SLIDE FILM FIRST OF A NEW LOW-PRICED SALES TRAINING SERIES To be released August Fifteenth! • Here's an opener for your next sales meeting! This syndicated talking slide film is packed with humor and suitable for any sales organization. Subsequent films in this series will feature proper methods of selling, etc. Get this first one now at the unbelievably low prices noted below! SINGLE COPY <ri C (FILM AND RECORD) ^> I ^ TEN OR MORE COPIES e-^^ en PER COPY q>IZ.DU SOUND SLIDE PROJECTION EQUIPMENT & SCREENS FOR RENTAL OR PURCHASE TALKING SALES PICTURESJNC 540 N. Michigan Ave. 480 Lexington Ave. CHICAGO NEW YORK FILM FORUM ♦ Have you any questions or problems con-' cerning the use of the fihu medium in business or education? The editors of Business Screen invite your correspondence. Questions of a technical nature will promptly be referred to a competent authority and promptly answered. VOTE OF THANKS DEPT. Editor of Business Screen: May I take this means of congratulating you, not only tor the quality of your publication. Business Screen, but for its publication. As you probably know. General Electric has for many years made use of motion pictures and filmsHdes as part of its publicity program, and .so it is in a position to appreciate what your magazine really means. You have my sincere best wishes for a successful continuance and growth. With the thought that you may be interested in material, I am suggesting that you write Mr. Sylvan Harris, Secretary, Society of Motion Picture Engineers. Hotel Pennsylvania. New York City, either lor a copy or for clearance so that I may send you a copy of a paper which was presented at the Spring. 1938. Convention of the Society in Washington. D. C, which you are welcome to print in full or in part, if it meets with your approval. Sincerely yours, John G. T. Gilmour Visual Instruction Section Publicity Department General Electric Co. For which, our editorial thanks. Business Screen sincerely hopes that its policy of creative help in this field may reach its desired ultimate and aid in some measure the experienced film user. REQUESTS GLADLY SITPPLIED Editor of Business ScTee7i: As I have recently been selected as Chairman of the Motion Picture Committee for Illinois Congress of Parents and Teachers. I would be pleased to receive sample copies of your new magazine. Any other information concerning films will be appreciated. Quote rates of subscription. Yours truly, J. Kay White, Chairman Motion Picture & Visual Education, I. C. P. T. To reader White's group go copies of Business Screen and to any similiar organizations which request them. A SAMPLE COPY, ANYWAY Editor of Business Screen: In accordance with your offer made at the National Conference on Visual Education to furnish the magazine, Business Screen at no cost to those interested, I would appreciate having my name added to the list of those receiving this magazine. I have just completed reading the first issue furnished at the conference, and I believe that you have started a long needed medium in the field of visual education. This company has prepared and used a sound slide film entitled, "They Always Open the Door First" which is a\'ailable for presentation to automobile dealers and their salesmen to point out why mohair velvet is the most desirable automobile upholstery. This presentation explains in a sales minded way that car buyers, especially women, are always interested in the car's interior, and they invariably "open the door first"' to get a better view of the inside. The film flepicls the practical selling points of upholstery. This film presentation is available for showiiigs upon request to ihis cnnipaiiy. Wishing you the best of success in your new venture, and assuring you of all possible cooperation, we are Verv truly vours. L. C. CHASE & COMPAN^^ INC. F. L. Warren For the story and the nod. cditorinl thanks. LETTERS & ANSWERS FROM OUR READERS ON WPA FILM ACTIVITIES Editor of Business Screen: It was my pleasure and privilege to hear you talk about your new magazine Business Screen at the recent Visual Education Conference in Chicago. Although your magazine is primarily concerned with the possibilities of motion pictures in advertising, I thought it might be of interest to you and of some advantage to us to have you know about the films made and distributed by the Works Progress Administration. We are therefore attaching brief summaries of these films which are available in 16 and 35mm. sound for return transportation charges only. W'e are also attaching material prepared about them for us by Dr. Edgar Dale, College of Education. Bureau of Educational Research. Ohio State LTniversity, Columbus, Ohio; a letter from Mr. Mark Starr, Educational Director of the International Ladies' Garment Workers' Union, indicating the value of the motion pictures for trade union or adult education groups; a comment from Emil Ludwig about the film Hands; and reviews of the films which appeared in Scholastic magazine. We shall hope to hear from you. Very sincerely yours, Rebecca Hourwich Reyher Acting Director Motion Picture Section A long-promised story on government film activities is in type to appear in an early number of Business Screen. READER RESPONSE Editor of Business Screen: I would appreciate it very much if you would put the names of Mr. W. M. Bastable and J. W. Gafill, International Harvester Company, 180 North Michigan Avenue, on your mailing list to receive personal copies of any future editions of Business Screen. I believe you told me that you already had my name on the list, but if not, I surely hope you will see that it is included. I have read most of your magazine rather carefully and find some very interesting and helpful special subject matter. I have had some inquiries already regarding our film activities as a result of people reading the article you published concerning International Harvester's motion picture program. Yours very truly, L. A Hawkins International Harvester Co. A sequel to our film story in No. 1 (on Harvester's slide films) appears in this issue. EXHIBIT EDITION REQUESTED Editor of Business Screen: W'ould appreciate your advising us if the World's Fair edition of Business Screen Magazine has now been published, which we would very much like to receive. May we please hear from you in this connection? Verv truly yours, "The 'Junket' Folks" S. Musica To many requests preceding the publication of this Exhibit Edition — goes the same answer — a copy of Business Screen and our sincere hope that its material will prove helpful in the planning of future exhibit material using films. NEEDS SALESTRAINING PIX Editor of Business Screen: In my various capacities as a salesmanager and salesman in the field. I have encountered slide films and motion pictures on various occasions and have been struck by the lack of organized distribution of these materials. As I understand it. many good films are produced which have general interest for various types of sales groups but I have not. until seeing a copy of your publication recently, encountered any lists ofTering films v\hich I might show to my men. Can you tell me if such material is available and where it may be obtained? Very truly yours, Bismarck. S. D. H. E. DaViston