Business screen magazine (1938)

Record Details:

Title:
Business screen magazine
Date:
1938
Publisher:
[Chicago, Ill. : Business Screen Magazine
Volume:
Business screen magazine
Leaf #:
00078
Language:
English
Collection:
Non-Theatrical Film
Format:
Periodicals
Contributor:
Prelinger Library
Sponsor:
Internet Archive
Coordinator:
Media History Digital Library
Date Added:
April 18, 2024
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In a special section of Pathe's film vaults are miles of master negative belonging to clients of the Commercial Department. All the skill and craftsmanship acquired through three decades of Pathe picture-making have gone into these negatives — and from them, at a moment's notice, can be struck off new prints to be shipped wherever salesmanship is needed. • Through seven years of putting up salesmanship in cans, Pathe has consistently demonstrated film's potency as a selling medium — whether for direct merchandising, sales-training, dealerpromotion, or for public relations or visual education • Pathe employs no schcitors, but its sales-minded executives welcome talking to men with problems which a film may solve, and who have funds available for its production. •