Business screen magazine (1938)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

• Featured in this month's issue are the writings luul sketches of several noted industrial designers, Gilbert Rohde, Raymond Loewy and Donald Deskey, who have contributed interesting discussion material on the use of motion pictures in exhibits. Grover Whalen. affable president of the New York World's Fair. has also graciously acknowledged the extensive use of film projection at that forthcoming show and we have the word of Captain Claude Collins, director of motion pictures for the Fair, that business and educational film material is playing a most important part in the promotion of the exposition. Altogether, with the interesting creative sketches by our own consulting design staff, Barnes & Reinecke of Chicago, some original suggestions on the use of motion pictures and slide films are apparently yours for the reading. lilPORTANT AMONG THE CONTRIBU tions to appear in the next issue of Business Screen is a sequel to our exhibit discussions of the month in which Robert Shaw, director of the Museum of Science and Industry in New York City gives plenty of material on the use of films in the modern industrial show. Portrait of a Womai2. the remarkable motion picture produced for S. H. Camp Company and now being shown nationally to women's groups is the subject of an article. The feature of Issue Three will be an entire section devoted to the explanation of all important processes oj color now available for motion pictures and slide films with thorough technical descriptions by the most competent color authorities. An article on the extensive po.ssibilities in the medical film field has already received the approval and endorsement of concerns in that field and will appear shortly. With the co-operation of the Alemite division of StewartWarner, our editorial staff has secured a good yarn on their most interesting experiences with films. .\mong other important slide film stories are those on Standard Oil's program, another on recent Cooper films and the sequel to this month's discussion on costs, etc. VOLUME 1 BUSINESS SCREEN NUMBER 2 THE M.\G.\Z1-NL Ul HJM-MUICIAL AND EDUCATIONAL FILMS CONTENTS Cover Illustration A Xew York World's Fair Design by Donald Deskey (Interior, the Communications Building) Closeups and Longshots 6 Film Forum, a page of letters 8 The Case for Slide Films 13 Symphonies in Celluloid 19 America's First Salesman 30 The New GE Slide Films 31 News of New Equipment 35 Contributors of the Month 37 Can Business Use Realism? 39 Brief Reviews of Current Releases .40 Safety Lessons We All Need 41 This Is a Slide-Film -41 SPECIAL EXHIBIT SECTIONS New Fields for Films 15 Showmanship in Industry 18 Films Rediscovered 1 The Designer Looks at Pictures 1 The Fair's Movies 19 Films & Y'our Own AVorld's Fair '21 Business Screen ;Magazine. Issued by Business Screen ^Magazines. Inc.. Twenty North Wacker Drive. Chicago. Illinois. Editorial Director. O. H. Coclln, Jr.; Printed in the U. S. A. Subscription price: domestic. $5.00 a year; 50c the copy; foreign. $().00 a year. Publishers are not responsible for the return of unsolicited m. s. unless accompanied by stamped, self-addressed envelope. Entire contents Copyright 1938 by Business Screen Magazines, Inc., Chicago, Illinois. ISSUED TEN TIMES A YEAR PLUS TWO SPECIAL ANNUAL NUMBERS 11