Business screen magazine (1938)

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TO USE AND YOUR OWN WORLD'S FAIR * The major role which films of all types will play at both the New York and San Francisco expositions lends considerable credence to the idea that a good industrial motion picture or slide film is, essentially, a modest World's Fair in itself. With celluloid and light business may capture, on a worldwide scale, the theme of its existence, a reflection of its progress and a forecast of its future. These, basically, are the motives of the modern exposition which, with acreage and a galaxy of colored lights added, wins the attention of those millions of Americans who break visitor records at each succeeding show. So, take a tip from the World's Fairs and for your next exhibit consider the usefulness of a motion picture or slide film projector for the telling of your business story. One complete exhibit area has been sketched on these pages by Barnes and Reinecke, design consultants for Business Screen, which involves many good suggestions for the use of film in any type of exhibit hall or display room. The influence of exposition design has made itself felt in many fields such as the department store, automotive display rooms, etc. and in these places projection of films may be easily adapted. Showmanship! This must be EXHIBIT DESIGNS BY BARNES & REINECKE