Business screen magazine (1938)

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to make possibl^Phiat otherwise could not be dorite. No 16mm. projector using s^ety film ever needs be enclosed in a booth, it involves no lite hazard whatever. Will II Be 16niiii: 35inni.? if The following data was assembletiby the national projector manufauluiei piimarily on his own machines but also giving consideration to other makes. It is supplemented by the results of a questionnaire tabulated by an experienced industrial film producer, and attendance and other data furnished by exhibitors. It is thought that the actual experiences of motion picture users may be found helpful by those exhibiting in future expositions. The 16mm. projectors outnumbered the 35mm. machines eleven to one. Twenty-two commercial users re im. machines as against five for 35mm. flEits,fcainly in professional theat|^al situation^vitfr Uly large pictures and longtnS^K. The Wvan'tfte 16mm. set-up are: lower cost of prints and equipment, hazard, hence no restrictions on placement of macHmes. (3) Much easier operation, hence no requirement for -licensed operators. (4) Much less bulk, hence conserving expensive exhibit space and fitting into difficult projection conditions. (5) Possibility of continuous-automatic and audience-controlled or electrically-controlled cyclical operation. (6) Possibility of using "home made" or semi-professional 16mm. films of installations, etc. HOW TO USE FILMS IN EXHIBITS