Business screen magazine (1938)

MODEL 16 mm. SOUND RECORDING SYSTEM A PROFESSIONAI, 16mm DOUBLE-SYSTEM SOUND RECORDING EQUIPMENT FOR INDUSTRIAl AND EDUCATIONAL TALKING PICTURES. ALL A. C. OPERATION EXACT SYNCHRONIZATION RELIABLE COMPLETE READY TO OPERATE WITH YOUR SYNCHRONOUS MOTOR DRIVEN CAMERA '1985^ IMMEDIATE DELIVERY J 00 'net DEMONSTBATION BEEL AVAILABLE THEBERnDT-mnURERcoRP 117 East 24th Street • Heui Vark (itv EKtra Effort and Care . . . in 16 mm. sound-film release printing from 35 mm. or 16 mm. negatives results in a Business Film presentation of outstanding technical excellence. PRECISIOn FILM LABORATORIES A DIVISION OF BERNDT.MAUHEH CORP. 21 WEST 46th ST. • NEW YORK CITY SALES FILMS... cont'd. (Continued jrom Page 31 ) is used for the first time in a film of this tyjje, E. H. Vogel, manager of the General Electric Radio section appears to make a straightforward and enthusiastic presentation of the new GE line. The other two subjects, described in adjoining columns are for general dealer education use and with the two stars, make a real contribution to this field. Both of these are produced in a dramatized style with sound and the photography is of the "candid" type noteworthy for its realism. The running time of Carnegie subject is approximately fourteen minutes: the Borden film is eleven minutes long with a slightly faster frame movement. •fi * « ♦ Word Magic stars Elmer Wheeler and his Tested Seiitences That Sell technique. It is a feature length sales training sound motion picture. The adaptation and dramatization of the Fire Wlicelerpoints as brought out in the picture. Word Magic. ba.sed on Elmer Wheeler's best .seller. "Tested Sentences That Sell." will hel)) all persons in sales work. These word combinations and selling methods are based on buyers" reactions at the point of sale and analysis of selling situations. These have been tested on more than 19,000,000 people b\ Mr. Wheeler through his work with the Tested Selling Institute. In couueetion with his development of the best probably selling sentences and techniques, it is pointed out by Mr. Wheeler that consumer buying motives are frequently entirely different from what the manufacturer, advertising man or salesman thinks they may be, and that a test in the field under normal selling conditions is necessary to determine constant percentages of consumer reactions to selling sentences and techniques. The scenario treatment of Word Magic, as developed by the producers, is unique as it enables them to release that portion of the film dealing with the Five Wheelerpoints. for rental as well as ha\'ing them available as a prologue to a<lditional reels developed for clients who later develop their own sales training pictures tinbracing the Five Wheelerpoints as applied to their own individual sales problems. ♦ The development of syndicated salestraining sound slide films is a notable trend of the month. .\n excellent example of this type is a series entitled "Firing Line Films" which stars well known salestraining authorities such as H. C. Borden. .Another series, now being released in the Middlewest features the salesIraiiiing aids developed by the editorial staff of the Dartnell Corporation, business book and magazine pul>lishers. An crample oj the "Ask W'/inh — .\of If" fornuda. "Wheeler-Poinf -\" — tlie sale.':man asks. "Whi,-li ,1,1 i/oii iiri-jer. Mr. Wiili/etty" The Clerk: "I'es. Madam, iheifre square — and they uon't roll." Back up your words with showmanship. Tliis girl j)rovcs her points by dropping the clothespin on a .'slippery counter. An crample oj Wheeler Point #,'i — "Say it >mth jlowers." The Clerk: "A five cent cigar? Or one of these tiro for a qiiarfer ani's — the kind that won't unrur,-! in i/iun nmnlli:' Clerk: "One egg, or two. sir*'" Cu.'ttonier: "Eli. one will do." And the clerk makes an added sale, the cash register gets iin added nickel —