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iHQWMANSHIP
Accompanying photos give a glimpse of crowds at various showings of "Stan". Total attendance, in many coses, reached as high as 2500—3,000. Note the enthusiastic audiences' rapt attention. There's no doubt that "Stan", the recent Standard Oil production, is going over big. And there's no doubt in the minds of Standard Oil officials that De Vry sound projectors are doing their part!
Circle, below — A Standard Oil operator threads up his twin De Vry Sprocl<et Intermittents. These projectors ore the ONLY 16mm. machines having the counterpart of the rotary Geneva Movement found in all theatre projectors. Results? Less wear on film. Protection of the delicate sound tracl<. Smoother projection!
Anticipate results by carefully building your motion picture campaign before its release. We are equipped to help you with your problems of production, distribution, and film showings. Write us today about your problems. Glad to assist with De Vry Industrial Consultation Service. INDUSTRIAL SERVICE LETTERS, too, sent monthly, no charge . . . Covers many phases of motion pictures and related problems.
ielling has long since been lifted rom its rut of a mere order-taking echnique. "The Show's the Thing!" icquires new significance. Industry las fast learned that motion pictures jre a valuable tool in the sales-kits )f its representatives.
A good picture is most important, t must be carefully planned. It must )e made by a reliable producer . . . designed to accomplish definite jbjectives. Showmanship must be a Dart of that picture. But showman;hip does not end there. For your Dicture also must project its message :learly . . . unhampered by any possible mechanical difficulties.
THE DE VRY LINE
I6mm. Sound and Silent Projectors iSmm. Sound and Silent Projectors (Portable, and Permanent)
AND RESULTS!
Sound and Silent Cameras.
Complete accessory lines.
Smart merchandisers have learned they can count on De Vry projection. That is why Standard Oil, Allis Chalmers, International Harvester, the Ford Motor Company, and many other firms rely on precision-built equipment . . . made by a company specializing for 25 years in the manufacture of projectors and cameras. They came, they saw, they heard — and they bought! Officials with their fingers on the pulse of sales know the answer. They know that their motion picture messages can be put over with ail the vigor and reality put into them . . . on De Vry equipment. Let us help you secure theatrequality shows.
YOURS FOR THE ASKING!
De Vry Movie News, no charge
Report of the Nat'l. Conference on Visual
Education — 50c per copy Industrial Service Letters, no charge
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CORPORATION
^VE. CHICAGO, ILLINOIS