Business screen magazine (1938)

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The Commercial Newsreel A Dkki.mtk Part of the editorial program of Business Screen, the pages of slietches and designs which appear each month on some phase of motion picture use in business are the work of our design consultants. J. F. BARNES and J. o. REiNECKE, industrial designers. The nationally known manufacturers whom they serve, laid end to end. reach to bisgir and better sales. And that, they will confide, doesn't annoy them a bit. because while they are committed to the policy of turning out the best designs in the best taste they know, they are at the same time sufficiently hard-headed business men to feel that the best test of product design is "will it sell.'"" Designing movie auditoriums and portable projection units is not exactly a new field for our designers. Before they went into product J f /^"rnes arul J. 0. Reirwckc design they were designing, manufacturing and selling permanent and semi-permanent displays and interiors for conventions, conferences and exhibits. They wound up this phase of their activity with a blaze of glory, designing twenty-five major exhibits for Chicago's Century of Progress exposition. ANDREW BVCHAXAX is the editor of the Gaumont-British Xcwsreel and an active participant in British film circles. He is also the author of several works on film production, notably. "'Film flaking. From Script to Screen'" and "Films, the Way of the Cinema.'" His article on "Can Business Use Realism?'" which appears on page 39 is a continuation of the discussion of British film trends in the commercial-documentary field. An abundance of editorial material, most of which descended on the offices of Business Screen during the last weeks of July at presstime presages some excellent articles for the coming Issue Xumber Three. Modern Packaging Magazine has contributed a fine background story on their film Over the Counter and Off the Shelj: Household Finance. Stewart-AVarner (.\lemite). Standard Oil of Indiana. Republic Steel. Edison and other outstanding organizations have cooperated in assembling remarkable case-histories of their film activities. Complete technical background material on various color processes such as Technicolor. Cinecolor. Dunning Process, Brewstercolor. Dufaycolor. Kodachrome and similar methods will be thoroughly discussed. The tremendous increase in interest accorded color by both motion picture and slide film users has been justified by the excellent product now being turned out. Andrew Buchanan Men Make Steel" To Be Shown At Chicago An unconfirmed report received as Business Screen was going to press for this month states the recent United States Steel all-color motion pictures, Men Make Steel, have been booked to appear on the screen of the Chicago Theatre, Balaban & Katz Loop deluxe house during August. This outstanding example of the best in industrial film production has met with extremely favorable audience reaction wherever shown. It is discussed by Pare Lorenz, movie critic of McCall's, on page six of this issue. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^H^^^Bf^^B^^^^^^^^^^^^^^^^^^^^^^ •'J^M WITH sOdihihs For stop-action pictvires, that show exactly what takes place . . . there is no substitute for SLIDEFILMS Your sales message or employee training program, presented via this medium will make a dramatic and lasting impression . . . SLIDEFILMS, the ideal visual aid, serve best when SHOWN AT THEIR BRIGHTEST BY PROJECTORS The advanced optical system in each S. V. E. Picturol Projector reproduces every view on the screen at its brightest and clearest, writh details sharply defined. It is the result of 19 years of leadership in slidefilm projection equipment, by the originators of the slidefilm stereopticon. As Used With Sound THOUSANDS IN USE The roll call o( users of S.V.E. Picturol Projectors includes hundreds of progressive companies such as Chrysler, Coca Cola. Crane, Firestone, Ford, General Electric, General Foods, General Motors, Goodrich, Goodyear, Household Finance, Iron Fireman. Milk Dealers Assn., National Safety Council, Servel, Standard Brands, Standard Oil. Stokol, U. S. Rubber, Westinghouse. Williams Automatic. Specify S.V.E. PROJECTORS in your Sound Slidefilm Units For brilliant pictures, utmost convenience in showing and adequate protection for your film, be sure that your sound slidefilm units have S. V. E. Picturol Projectors. Other projectors may look like S. V. E. equipment but none can duplicate its patented features and time-proved superior performance. The interesting folder on Slidefilms entitled "Salesmen are Made" illustrates S. V. E. Picturol Projectors for every requiiement. Mail coupon now for your copy! FREE LITERATURE Mail Coupon! SOCIETY FOR VISUAL EDUCATION, INC. • Dept. 6B. 327 S. LaSalle St.. Chicago. Ill Ij Send immediately your free folder "Salesmen Are Made" describing S. V. E. Picturol Projectors. ~ Tell us about your new S. V. E. Automatic FUmsIide Take-Up. Name Firm Name 37