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Short summaries on interesfiing new productions for business and educational group distribution; s a 1 e s t r a i n i n g and other uses,
"THE STORY of a HOUSE"
Sound motion picture. Length: 2 reels. Sponsor: Public Service Gas & Electric Company. Produced by: Audio Productions, Inc. Type: Public relations with subtle advertising. Story: Around a romantic narrative of two young people is woven the theme of modem homebuilding with its labor-saving appliances as contrasted with the drudgery of yesteryear. Remodeling angle is similarly stressed. Distribution: To clubs and other non-theatrical groups upon request from the producer or the sponsor.
"SEALTEST"
Sound motion picture. Length: 1 reel — 12 minutes. Sponsor: National Dairy Products Company. Produced by: Castle Films, N. Y. Type: Inter-organization only for company use. Story: This is the modern way of taking the chief executive of a national concern to some 70 subsidiary companies throughout the country. Mr. E. I. Finneran, General Sales Mgr. of National Dairy Products addresses these 70 groups at the outset of the selling season each year. Distribution: Through company subsidiaries only.
"CENTURY of SERVICE"
Sound slide film. Length: 30 minutes. Sponsor: Norfolk & Western Railroad. Produced by: Vocafilm. Type: Historical narrative. Story: One hundred years of railroad history are telescoped into this 30 minute sound slide subject which is unique in several respects. First, an immense cast of 250 railroad employees was used to depict the historical characters and, secondly properties were made in the railway shops. Distribution: In Norfolk & Western territory, among club groups, business and trade organizations. Other showings on request.
"YOUR COMPANY'S VOICE"
Sound slide film. Length: 20 minutes. Sponsor: New York Telephone Company. Produced by:
Vocafilm. Type: Public relations, educational. Story: The correct way to use the telephone in business and personal affairs is graphically illustrated in this excellent training-type film. Particularly good for salespersons in department stores, clerks, etc. who need good "voiceapproach" training. Distribution: Through salestraining groups, department stores, etc. on request from the sponsor.
"'DOUBTING THOMAS goes to TOWN"
Sound Motion picture. Length: 4 reels. Sponsor: The United Fruit Company. Produced by:
West Coast Sound Studios, N. Y. Type: Dealer education, primarily. Story: This picture starts off with a 2-reel prologue "Hands Across the Sea" depicting banana culture in Central America and a second picture of 4-reels tells the story of a grocer who has his business improved by modem marketing methods illustrated. Distribution: Being shown to groups of grocers throughout the country. Display men and fruit market executives principally.
"ROMANCE of INDUSTRY"
Sound motion picture. Length: 7 reels. Sponsor: Carborundum Company. Produced by:
Audio Productions, Inc. Type: Institutional Selling. Story: This film tells the story of the discovery of carborundum and follows with an interesting resume of its widespread applications throughout industry, including authoritative technical data on the products, etc. Distribution: Non-theatrical, school and engineering groups principally, on request from the sponsor to responsible interested groups.
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