Business screen magazine (1938)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

For information concerning films described on these pages address producers or sponsors or tlie service bureau of Business Screen "PORTRAIT of a WOMAN" Sound motion picture. Length: 3 reels. Sponsor: S. H. Camp & Company. Produced by: Caravel Films, Inc. N. Y. Type: Educational, consumer film, intended for women only. Story: Around the interesting theme of Camp's famous "Transparent Woman" is woven the theme of perfect posture and the importance of proper support garments is skillfully suggested. A Broadway cast of competent actors and actresses make this a fine production. Distribution; Through department stores, etc. to women's groups, exclusively. "MOUNTAINS of MARBLE" Sound motion picture. Length: 2 reels; 18 minutes. Sponsor: The Vermont Marble Company. Produced by: Castle Films, N. Y. Type: Business education to interested trade groups, technical men. Story: Visualization of the immense plants, quarries of the Vermont Marble Company and applications of its fine products in building, etc. A 20 minute film of a two weeks' visit to the plants. Distribution: Continuously exhibited by several traveling crews and by projectionists in all leading cities to architects, builders and other interested groups. "BRINGING the CUSTOMER BACK" Sound motion picture. Length: 4 reels. Sponsor: Talon, Inc. Produced by: Caravel Films, Inc., N. Y. Type: Dealer education. Story: The sound business lessons of good clothing merchandisers are accompanied by a narrative theme on the advantages of the slide-fastener, particularly in the men's clothing field. Illustrations of poor merchandising technique and of the good make this a valuable contribution to the menswear film library. Distribution: By projectionists to department stores, etc. "STEP UP SALES PLAN" Sound slide films. Length: varying lengths. Sponsor: (and producers) Brobuck, Inc. and the Dartnell Corporation, publishers. Type: Syndicated salestraining slide films for general sale. Story: This new series, built on the experience of the sales authorities who write for Dartnell, business publishers, contains a great deal of commonsense sales training pointers. Now made available to groups who cannot afford specific personalized subjects. Distribution: Sold in sets; information on request from the producer or sponsor. :^|^_, ^^^ 1 ■J 1 "THE TUHLE TUGGER ' Sound motion picture. Length: 4 reels. Sponsor: Deere & Company. Produced by: Wilding Picture Productions, Inc. Type: Consumer; public relations. Story: Entertaining background of the third public relations subject Wilding has made for Deere & Company in two years. As usual, the Deere product is brought in subtly and the story concerns the adventures of a city salesman contacting buyers of farm implements. Distribution: Farm and lural audiences; on request for such groups. "A BETTER RUN FOR YOUR MONEY" Sound motion picture. Length: 2 reels. Sponsor: Ethyl Gasoline Corporation. Produced by: Audio Productions, Inc. Type: Consumer selling. Story: A demonstration of the Ethyl Clinic in operation, featuring John D. Kennedy. The picture stresses the importance of proper motor adjustment as well as the advantages in use of the Ethyl gasoline product. Distribution: To dealer and service station groups and other non-theatrical showings by arrangement with the sponsor upon written application. 41