Business screen magazine (1938)

RCCIDEflTS HRE costly! /ti/?^ fven/dai/ 61 PEOPLE DfE p>»he RESULTS PR US I UJflLI^ ^nunJ IHHKEtHirT I (Continued jrom Page 13) ♦ While Sales Managers are pulling thoir hair out by the handfuls these days and worrying about the inefficiency of their sales forces, one of the leading slide-film producers joins forces with the Dartnell Corporation to launch a new program of sales training that is harnessed to the medium of visual-auditory education. Tests have shown that salesmen seeing a talking slide-film remember five times as much as they do hearing a lecture. So the Dartnell Company, who have spent more than twent\ years in gathering and disseminating selling information, have collaborated with a commercial slide-film concern to produce a syndicated service of sales training through this medium. It consists of a series of eight 15 minute productions, each dealing with basic fundamentals necessary to successful selling. "The Step Up Sales Plan", as it is called, teaches salesmanship as applied by successful salesmen in many lines of industry. Covering many lines and types of jjroducts and showing the successful methods of thousands of salespeople throughout the country, the series is readily adaptable to any type of business and any kind of sales person. True, big industry has for years afforded its own private slide-films devoted to sales recruiting, dealers' organization and even sales training. But the entire company's program of training and an elaborate background of the institution were often crowded into one '20 minute production. No salesman could possibly digest the meat of the story in less than a dozen showings. Each of these training films is devoted to a single step in the presentation of a lime-proven sales procedure suited to any commodity or service. Statistics tell us that 30% of the men on every sales force make 70% of the sales, while 70% of the salesmen make but 30% of the sales. If it is possible, through efl'ective visual media for this great 70% to be fundamentally trained and improved, the future of American Industry will rest securely on the capable shoulders of the nation's salesman. .4 scene jrom the recent historical slide film produced for the Norfolk & Western railroad jor local Southeastern distribution, (reviewed on Page 40 of this issne) business or pleasure it is Results you want . . so selecl the RCA 16 mm Sound on Film camera and be assured of gelting results you can be proud of . . . Bass engineers have perfected accessory apparatus assuring you of successful work ■ . . made as easily as "silent films". Our special department for Industrial apparatus for making moving pictures is at your service. Come in or write us of your needs. Write for special Cine Bass Bargaingram No. 234 . . . listing thousands of items 8 and 16mm. — sound and silent . . . all real values. 179 West Madison Street CHICAGO. ILLINOIS zyM^r. oyidverttser . When you contract for space in a newspaper, trade paper or magazine, you are simply leasing white space to serve you in selling. What goes into that white space is what determines the result you obtain. You make a dandy layout. You make a fine halftone, you carefully go over your copy. After it's set you're disappointed. Why.? Because the typographer did not interpret your message correctly. It takes lots of training and artistic ability to be able to put type together in such a way that it tells a good story. Here at Advertising Typographers we have the training and the artistic ability to interpret your message and present your story in the best possible manner. Let us do a Typography Job for You and see if you don't like the way we do things. ADVERTISING TYPOGRAPHERS, INC. 341 EAST OHIO ST. TEL. SUP. 0813 KEEP RISLES CLERR/ 45