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The company's best salesman . . . the president . . . calls Avith ever>" salesman who is equipped with sound movies and the
PROJECTOR
NOT ONLY the president, but also the salesmanager, the research head, key workmen — even a few of the company's star customers — can accompany salesmen to make ca//s that make sales. With sound movies, the whole sales story can be told vividly, interestingly, and convincingly.
TWO RULES FOR SUCCESSFUL BUSINESS FILMS
To insure putting every ounce of sales punch into your commercial talkie, secure the aid of a seasoned industrial film producer.
Then, insure getting the most out of your film by making a careful choice of projection equipment. Select on results! Remember, the very best projection equipment represents only a fraction of your motion picture dollar.
Keiuember your salesmen. Select easy-to-operate projectors that will guarantee smooth, uninterrupted presentations.
Kemember your conipuny. Select projectors with a self-evident quality of appearance that will im
FAVORITE PROJECTOR FOR INDUSTRIAL FILMS
Single-case Filmoiound 138, os shown, U preferred for the showmanlike presentaticns which it affords in salesrooms, showrooms, hjtel rooms, or moderate-sized auditoriums. A new, doublypowerfjl amplifier greatly extends the use of this compact projector for even larger audiences.
press the gathering audience with the importance which you place on the proper presentation of your film.
Remember your audience. Select theater-quality projectors that will transmit every detail from film to screen in beautiful, brilliant pictures accompanied by crystal-clear reproduction of voice and music.
FILMOSOUND Projectors have been chosen to project the screen stories of Chrysler, Ford, General Motors, Goodyear, Purina Mills, Household Finance, Cunard, and hundreds of others. Because of their performance, Filmosounds are preferred by these experienced industrial film users, just as the Bell & Howell studio equipment has been preferred by Hollywood for more than thirty years.
Write for Filmosound catalog. Bell & Howell Company, Chicago, New York, Hollywood, London. Established 1907.
COMPLETE STORY OF INDUSTRIAL FILMS CONDENSED INTO A 36-PAGE NUTSHELL
Interesting booklet — Sbowmansbip, Today's Formula /or Selling is a crystallized story of modern industrial talkies. How others use them. How to prepare and present an effective sales film. We shall be glad to send you a copy upon request.
SEND FOR FILMOSOUND CATALOG
BELL & HOWELL
BELL & HO\XELL COMPANY as e-i., ^^b^B/ I 1 8l>8 Larchmooi Avenue, ChicagoJIlioois ^^PSX^M' . Please send full information on ( ) Filmo ^■||k^^^B | sound Proieaors, { I Silent Filmo Projeciors. Also ( ) send special book. |
Shoumanship, Today's Formula /or Selling. %
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