Business screen magazine (1938)

MODEL 16 mm. SOUND RECORDING SYSTEM A PROFESSIONAL 16mm DOUBLE-SYSTEM SOUND RECORDING EQUIPMENT FOR INDUSTRIAL AND EDUCATIONAL TALKING PICTURES. ALL A. C. OPERATION EXACT SYNCHRONIZATION RELIABLE COMPLETE HEADY TO OPERATE WITH YOUR SYNCHRONOUS MOTOR DRIVEN CAMERA IMMEDIATE DEUVERY J 00 'net DEMONSTRATION REEL AVAILABLE THE BERnDT-mnURER CORP 117 Eost 24th street • Heiu Vorh City EKtra Effort and Care . . . in 16 mm. sound-film release printing from 35 mm. or 16 mm. negatives results in a Business Film presentation of outstanding technical excellence. PRECISIOn FILM LABORATORIES A DIVISION OF BERNDT.MAUREH CORP. 2 1 WEST 46th ST • NEW YORK CITY CAMERA EYE #J NEWS AND COMMENT OF THE STUDIOS SiG.N-iFicANT Trends: Major automobile companies this month reaffirmed importance of sound motion picture and slide film promotion. \e\v films released by Plymouth were cheered at 51 tlealer assemblies throufjhout the country as the features of the 19.'39 models were screened. The first sequences in Cosniocolor were included in the new Plmouth films. Chevrolet blanketed its dealer field with a "mass selling" edition of the Dealer News which called attention to its 89 productions which have been shown to 169.(i0.'5 audiences or a total attendance of l.'>'.2,'278.91'2 persons! Chicago's largest automotive retail trade gathering of the year, numbering more than .5,000 specialists, dealers and garagemen. Eight reels of .sound motion pictures, the "1938 Eveready Prestone Anti-Freeze Review" were shown in this, the most elaborate of the 750 such gatherings which the National Carbon Company is sponsoring throughout the country. In this program a humorous animated cartoon, a sound camera tour of the big plant in Virginia; an engineering film combining animated mechanical drawings and pictures and a prologue reel dramatizing the use of Prestone liy the Thaw motor safari over Africa are all combined to make the eight reel showl New Business: The Waldorf-Astoria hotel. New York City, has offered to produce a sound movie on hotel front office practice which will be distributed to hotels throughout the country by the membership of the Hotel Greetcrs of America. The National Professional Baseball League has a new historical film in the euttingroom stage, produced in cooperation with advertising sponsors. Something ought to be done about a picture for the pro footballers and probably tcill. Red Grange and Pure Oil are experimenting with a college football subject for dealer distribution only. There's been too little material available on the subject of heating the household for direct consumer consumption through clubs, etc. Probably because fuel selling is a localized affiiir except in the oil burner and coal stoker field. Now that the "war" is over, we predict a wave of contract-signing for important commercial film productions which have been postponed — when, as and if . . check the New York's World's Fair on those cimtracts for individual exhibitors within buildings . . . same psychology there. Studio Affairs: Eastern Service Studios busy on fall productions . . , Audio has delivered Cool Heads to du Pont for Zerone dealer promotion . . . Guilty or Not Guilty, sponsored by the Ethyl Gasoline Corpiir.itiiui was also wrap])ed u|) for the dealer field last month. Both absolute clicks. Caravel has a winner in American Can's Jerry Pulls the Strings, keystone in the national coffee promotion campaign now on. The 1938 Eveready Review was staged and screened by West Coast. Bill Ganz' shoe production for Melville is cutting a wide swath on the club circuit. Those additional 1500 showings which Hiram Walker ordered for its movie through Modern will set real audience records. The Wisconsin Bankers are having Raj'-Bell do .some pioneering in this field for them; a new picture is in the making. American Airlines will have -something to announce pretty soon. With the Inventors: There are a dozen Einsteins at work on those super-continuous projectors (with perpetual motion and Technicolor probably) and one or more of them is going to come up with the goods yet. Satisfactory 16mm. continuous units are available through various manufacturers but the continuous slide film strip and various other perfections of color screening, etc. are keeping the lads up nights. Advertising Projectors and West Coast out of New York City and Ampro and Bell & Howell in Chicago cover the national field with good 16mm. silent motion picture units. Speaking of continuous units, the Radio City exhibit rooms of the Socony-Vacuum people attract thousands of visitors each day to an advertising-educational exhibit of the company's products. The feature of this show — seen by an average of 6,000 persons daily — is those continuous units around which the crowds gather. The exhibit manager reports few breaks and top-notch interest in the films. Gallery of Horrors: This department has the makings of a book. A very big book, say about the size of the Encyclopedia Brittanica, and loaded with "stills" from the "flop" industrial movies and sliilc films which would crowd its pages. Reserve a section for those short commercial subjects being produced for the local butcher, baker and candlestickmaker trade by some of the "boys" along Hollywood Boulevard, Broadway and Wabash A\enue in those respective film centers. * * * ♦ The contract of C. King Charney with C. King Charney. Incorporated, distributors of -Vgfa ^lotion Picture Films, the expiration date of which was October 15, 1938, has been amicably terminated. The name of C. King Charney, Incorporated, will be changed to Agfa Raw Film Corporation, and the company will continue its business at its ])resent (|uarters in Hollywood.