Business screen magazine (1938)

Left: Scene from CeC There First sound iliilc film for Harlcy-Davuiion. (Counciy, Wilding Pic. Prod.) Below: a Kcnc from Saving SeconJt, mtjiion picture of Aetna Casually Company. MANY NOTABLE SAFETY FILMS SERVE INDUSTRY AND PUBLIC . . . • Two prize-winning safety films typify the spirit of unselfish service which this type of production represents in American industry. We Drivers, the widelyshown one-reel subject produced for General Motors by the Jam Handy organization won the National Award for the outstanding contribution to safety in 1930. Third in a scries of serai-altruistic object lessons in motoring safety pro) duccd for the Plymouth Division of the Chrysler Corporation by Wilding is The Chance to Lose. Endorsed by the Xational Safety Council and police departments, this film has been the spearhead of many recent campaigns for more intelligent driving. In both subjects, the spon.sor's advertising is obvious but unobjectionable since the topic is one which certainly rejquires the use of the product and, moreover, one of mutual interest between the motor car manufacturer and the public his products serve. Since the appalling total of traffic deaths is one of our greatest problems, the numerous other safety films provided by insurance companies, automobile concerns and various sponsors have a big job to do and they are doing it well. The audience-report file of Business Screen lists literally hundreds of recent showings of these subjects to clubs, schools and other group meetings and the distribution of these and other such famed safety films as Metropolitan's Once Upon a Time (animated cartoon) has included first-run entertainment theatres throughout the country. While the subject of "public safety" is predominant, excellent material has been produced in the field of industrial safety. The National Safety Council offers its membership several sound motion pictures and slide films in this group including the recent Fall Guy, a soundslide film on the hazards of falls and Artificial Respiration, The Blue Flag, The Handicap and Hindsight v. s. Foresight. The United States Steel Corporation, Chevrolet, and the Travelers and Liberty Mutual insurance companies are sponsors of industrial safety films. The contribution of the Northwestern University Safety Institute includes several fine sound slide films. The slide film appears to be an extremely useful weapon in the safety campaign and Get There First, a traffic-police picturization sponsored by the Harley-Davidson Motor Company for showing to traffic educational groups is one of the best of this type. Safety in Numbers, a community safety program for organizations sponsored by Metropolitan Life, is another. The Aetna Life Insurance company of Hartford, an active sponsor of safety subjects, lists the following: Savijig Seconds, a highway safety film; The Truck and the Driver, a film on truck-driving safety; Let's Be Skilljul, a set of 34 slides and a talk outline; and a minute-movie subject. How to Park Y'our Car. Aetna's fire prevention material is equally complete: The Bad Master, a film on fire carelessness; Sounding the Alarm, an educational subject on the various means of reporting a fire and fire department procedure. Sentinels oj Sajety, a home accident prevention film, shows the dangers that lurk inside the home. Most of the above subjects are obtainable in either sound or silent versions from the local representatives of Aetna or the Safety Educational Department in Hartford. RECENT SAFETY FILMS & THEIR SPONSORS Motion Pictures An introductory Hst of available subjects SUBJECT Chance to Lose. The Once Upon a Time We Drivers Always Trust a Lifeguard Human Mileage Over Here Why Not Live? Knipthts on the Highway Cross Road Puzzle* The Reason Why* Sentinels of Safety Factory Safety The Bad Master Soundiitf? the Alarm Accident Prevention Ambassadors of SafetyWhy Be Careless?* Bicycling with Safety Artificial Respiration* Rememl>er Jimmy Gambling With Death* The Outlaw* Ask Daddy* Carbon Monoxide* The Blue Flag* Highway Mania Hell Wouldn't Have Him Ladv Luck's Husband The Fall Guy Death Takes No Holiday Inertia & the Other Fellow Safety in Numbers Safe Seeing-Driving You Bet Your Life Stop. Look & Live TYPE 1-reel, traffic safety 1-reet, cartoon-traffic safety 1-reel, motoring safety 4-reels, entertaining production with safety angle 3-reels. auto accidents 2-reelR. highwaysafety 1-reel, first aid knowledge 1-reel. night driving 2-reels, traffic regulations 3-reels, industrial safety 1-reel. Home Safety 1-reel. factory safety 1-reel. fire prevention 1-reel. fire alarm dangers Prevention of accidents General safety knowledge 1-reel, correct driving 1-reel. school-age bicycling 1-reel Exposition of the method l-reei, traffic hazards 1-ree! railroad grade crossing hazards 1-reel. Factory accidents 2-reels. child safety educ. 1 -reel, hazards of gas 1-reel, railroad safety 2-reels. driving practices 1-reel. truck driving •\rlcni version only Sound Slide Films Features industrial safety Prevention of falls Motor traffic trainbig Community traffic Community safety program Lighting and safely Comedy on highway safety Pedestrian & traffic safety Obtainable From Plymouth Motor Company Metropolitan Life (1) General Motors Corp. (1) Goodyear Tire & Rubber Co. General Tire & Rubber (1> B. F. Goodrich Co. (1) American Red Cross Chevrolet Motor Company American Automobile Assn. United Slates Steel Aetna Life Insurance Chevrolet Motor Company Aetna Casualty fc Surety Aetna Casualty & Surety Glen Falls Indemnity Co. Durkee-Atwood Company Johii Hancock Life Ins. (2) The Calvin Company National Safety Council Firemen's Fund Ins. Co. New York Central R. B. Liberty Mutual Ins. Co. National Safety Council V. S. Bureau of Mines The Pullman Comi>any New Jersey Motor Vehicle Comm. "(2) Bruce-Dodson & Co. Travelers Insurance Co. National Safety Council Natt C<*"-'*f^'«*'f>" Bureau The American Legion Metropolitan Life Ins. General Electric Co. Travelers Insurance Co American Legion (i) Available throuK'i ihc -Nfoiion Picture Hu»cau, Y. M. C A ) (3) RclcAiCiI ihrouKh Mudcin Ijlking Picture Service offiirci