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Business screen magazine (1938)

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?AFe / es • • • S^& uHtA tUe ^ aPROCKET^ ^""^ n Picture W°*'° best at then .^uant ..peitectone ptoiectioti. I>e^ \ SAVE YOUR FILMS . . . Years ago the claw, or "shuttle" type intermittent movement was discarded in theatre projectors. Its "punching" action was considered hard on film ... it did not give as steady a picture as the rotary type "Geneva" movement. Counterpart of this modern 35mm. Geneva Movement is the De Vry 16mm. Sprocket Intermittent action — EXCLUSIVELY A FEATURE OF THE DE VRY SPROCKET INTERMITTENT SOUND AND SILENT PROJECTORS. Film prints are valuable. Protect them with the smooth, .rolling action of this professional type mechanism. How It Protects Film . . . Film is propelled intermittently by a compactly-designed oil-filled rotary intermittent action. Protects the sprocket holes because film is supported at all points, and because strain is divided between 5 sprocket holes instead of between 2 or 3, as with the shuttle type projector. Protects the delicate sound-track, because, with the sprocket inter; mittent, FILM CANNOT GET OUT OF ALIGNMENT. I — Also a Complete Line of 35mm. and 16mm. Equipment. PROTECT YOUR FILMS WITH ITS GENTLE ROLLING ACTION DeVRY "FANS" Ford Motor Company International Harvester Co. Caterpillar Tractor Co. Firestone Tire & Rubber Co. Standard Oil (Indiana, N. I.. La.. Va.) B. F. Goodrich Company Allis Chalmers Pure Oil Company American League Ball Clubs Bell Telephone Company Goodyear Tire & Rubber Co. General Electric MIg. Co. Calumet Oil Co. Chicago and Northwestern Ry. Co. American Steel and Wire Armstrong Cork Co. Edward G. Budd Mfg. Co. California Fruit Growers' Ass'n. Buick Motor Co. Crowetl Publishing Co. Dollar Line Grace Line Cunard White Star Lines Erie R. R. Co. Marshall Field and Co, H. J. Heinr Co. Jewell Tea Kelvinalor Co. Pan American Airways Swift and Company Brown and Williamson Tobacco Co. — and many, many others THE SHOW WILL GO ON SINCE ALMOST THE BEGINNING OF MOTION PICTURES the De Vry organization has served industrials, schools, AND THEATRES . . . with equipment designed for widely varying requirements. "The Show Must Go On!" is a slogan not taken lightly in the De Vry organization. Every executive, every employee has been schooled in the rigid and exacting requirements of theatre projection. Needless to say, the same high standards of workmanship and materials have become part and parcel of De Vry 16mm. equipment . . . built to last . . . built to "take it" . . . built to insure, even under most adverse of conditions, that the show will go on! For example . . . the De Vry exclusive double-exciter lamp system means — in the event of failure of one exciter — that without stopping the projector or show, the other may be immediately switched into position. Help For Your Shows De Vry Industrial Service offers you, without cost or obligation: ( 1 ) Consultation on production and Distribution problems. (2) Monthly bulletins covering all phases of business movies. (3) Valuable assistance and advice in planning film campaigns. SEND FOR IT TODAY "GLORIFY YOUR PRODUCT" A VALUABLE FREE BOOKLET ON INDUSTRIAL FILMS. eVry corporation . 1 ARMITAGE AVE. . UBUf vnou m CHICAGO CHICAGO, ILLINOIS • HOLLYWOOD