Business screen magazine (1938)

i"«llllllimilllllllllllllllil!lllll Nillil ma « ' "i»«"»»" "«""llllllilllllllllllllllllllllllllllllllllllllllllll!B"!![|[l!!!!N" THE COMMERCIAL NEWSREEL ♦ Announcement that Iliiani Walker had contracted for an additional 1500 showings of the instructional sound motion picture Keepini/ Xatnrc on Its Course was made last fortnight by Frank Arlinghaus, president of Modern Talking Picture Service who have been distributing the film since its first release. The showings will be made during the present fall and earlj winter season. ♦ Another announcement of great interest was that of the inaugural of Photo-Sound, the sound slide film division of Sarra, Inc.. nationally famous illustrative photographer. Shirley MacDonald, well-known in soundslide film circles and an extremely capable producing director of these subjects was formerl.v with Vocalpix and Spoor and Ahbe, Miss MacDonald will be assisted at Photo-Sound by Harry Lang. ♦ The adaptation of the popular Castle Films home movie subjects to commercial programs by such concerns as Shell Oil and others brings to mind that these newsreel and short subjects are ideal as program openers and ofTer a sustained interest unequalled by the most golden-voiced salesmanager stalling for time on a film program. American Legion — Los Angeles — 1938. See Number 4, Preview of the World's Fairs, and other typical .subjects will be useful and are, of course, extremely economical. ♦ In the extensive color-section sequel to this month's introductory color articles, Business Screen will feature descriptive comments on the new Cosmocolor, an exclusive Wilding feature, and on Dunningcolor, Telco-Color. Brewster-Color and several other current methods. The advantages, pro and con. w ill be thoroughly aired. ♦ A non-Commercial, scientific movie in color was recently made at the Sherwin-Williams plant in Xewark. X. J., by the Vitaphone Shorts, .'>21 W. 44th Street. \ew York City. The film, sponsored by Mechanics Illustrated, will be released during August and September to more than 8.000 theatres. Automotive jobbers, refinishers and others interested in seeing how paint and varnish are made may get details on when and where the movie will be shown, by writing to the movie company at the above address. — The Autohody Trimmer & Painter. ♦ Back of the growing move for sponsored films, besides the desire to get advertising for commercial accounts into domestic theatres, is the urge to get the advertising plugs into foreign countries. American national advertisers see films as a means of introducing their products in countries, nuiinly British, and some continental European countries, that bar advertising from the air. With governmental restrictions against commercial broadcasts, these American advertisers see a way to reach big European audiences through Hollywood films. — The Hollyuood Rep. ELECTROL TH£ ELECTROL'' , a iiiolor-ciriveTi model, is the latest development in the DA-LITE line of dependable projection screens. The ELECTROL is e s p e c i a 1 1 \" adapted to conditions in school rooms, churches. clubs, small theatre-i. etc. EXPANSIDIV The latest business expansion move made necessary by Cinecolor's consistent progress is the magnificent new $250,000 plant now being erected in Burbank and shown above in architect's drawing — another monument to the widespread acceptance of this remarkable color process! CINECOLOR 3 HMLIlc'lllLillcX (I The Drake offers every luxury and convenience of fine living on Chicago's Gold Coast, overlooking Lake Michigan. irkeL-y. Mdnaqinq Director TheHraha LAKE SHORE DRIVE ■ CHICAGO 39