Business screen magazine (1938)

BRIEF REVIEWS OF THE LATEST FILMS • .\r\v films released for ilistriliiitiiin during recent weeks are reported by this department prior to their screening in the prevue theatre of Business Screen. Sponsors are invited to submit film subjects for review to the Screen Seriice Bureau of Business Screen. Twenty North VVaeker Drive, Chicago. Eastm.\n Kod.\k Comp.^ny and J. E. Brulatour. Eastman film distributor screened the company's new industrial feature Highlights and Shadotvs in prevue showings recently. A 55-minute feature, the film covers every phase of the activities of the Eastman Company at Rochester with emphasis on the production of motion picture stock, the basic product of the entire film industry. First-rate photography, of course, is a notable part of this production. Del.\\\ ARE, Lackawanna & \Ve.stern Coal Company has been show-ing a new film on its Blue Coal before dealer and salesmen groups "Life Is What We Make It" is the title of the Dairy Council film from which the above scene is talicti. in fourteen cities the past month in anthracite consuming territories. Later to be available for other uses, the film is a one-reel production by the .Lim Handy Organization and presents the story of the mining, processing and marketing (if the product. The Hajoca Corporation of Philadelphia has been conducting a series of FHA meetings at which its new movie. The Making of Brasn Work, is shown. F. E. Myers and Bro. Co. of Ashland, Ohio have just finished a full length silent movie entitled Running Water. In two parts, the film is intended to appeal to rural audiences only. American Can Company showed its new coffee promotion film Jerry Ptdls the Strings to groups in New York and at French Lick Springs. The film is reviewed at length in the Film Review section. Caravel Films produced. N.4TIONAL C.\RBON COMPANY has a scries of 8-reels of sound motion pictures titled The Evcrcady Prestone Review which it is showing to national dealer groups and which will be distributed by company representatives thereafter. Produced by West Coast Sound Studios, tile pictures include reels of animating, (eartoon and technical) a news travelogue and a product merchandising film of i reels. E. L DU Pont de Nemours, Lie. have released Cool Heads to interested automobile agents and service stations. Produced by Audio Productions, Inc., Cool Heads is a 3-reel exposition on Zerone, the du Pont anti-freeze solution. Ethyl Ga.soline Corporation's new sound motion picture is the 3-reel feature Guilty or Not Guilty which was ])roduced by Audio Productions, Inc. !Made primarily for dealer training, this swift-moving commercial is fjcing shown to service station groups throughout the country. National Woman's Christian Temperance ITnion has issued Pay-Of, a 2-reel production in the interest of alcohol education. Social and economic studies taken from the case records of Family Welfare Bureaus offer a powerful argument for temperance and a fitting sequel to The Beneficent Reprobate, the organization's previous film. Produced by the Jam Handy Organization. Pay-Off will also be nationally distributed by the Motion Picture Bureau of the Y.M.C.A. Dairy Council of Baltimore has a new film Life Is Wliat We Make It which was produced by Stark Films of Baltimore. An extremely interesting and well-produced short subject which is also being sponsored by other dairy groups nationally, this film is the second of a series. The first. Admirals hi the Making is now being used in 55 centers throughout the country. No trade names are used and excellent distribution attained through theatres. Scene frotii -The Pu,,-Of]." recent W.C.T.r.'filri,. SOCONYVACUUM & NEW YORK MUSEUM OF SCIENCE & INDUSTRY Selected AUTOMOTION CONTINUOUS PROJECTORS for "Action" at Radio City Exhibits ^See pages 8 and 30 of this issue i AUTOMOTION Continuous 16mm. motion picture projectors were designed and built lor long, heavy duty, continuous projection, and have been successiully used for 14 years throughout the world. AUTOMOTION should not be confused or compared with home projectors with gadget attachments. Write for "Ac/ion in Adveitis'mg" ADVERTISING PROJECTORS, INC. 10 West 33rd St. New York, N. Y. 41