Business screen magazine (1938)

NEW EQUIPMENT ♦ Taking up about as much room as a large typewriter on the executive's desk, the Argus Microfihu Reader, a new product of International Research Corporation, literally puts the world's sources of vital information at arm's reach. To-day's executives can order on microfilm (,'55mm. perforated film) the facts, charts, anil illustrations, they need as the basis for new ])lans. The world's great libraries and spccial The Argus Micro film Header opens a vast lien field oj use for the film mediiiin in business by condensing reco rd s . ('/( a rt s doeunients and t li u s sol ving storage prohleins lor niani/. ized sources of information furni>li iMiiniliim reproductions from their books and journals for as little as a cent a jjage. A page is reduced to a single frame or less — the Argus magnifies them back to original size on its reading screen. This ver.satile machine also projects SSmm. and 16mm. film on walls or screens, and a printer frame attachment will soon be available for $.5.0(1 to make enlargement papi'r ))rints at negligible costs. Without darkening the office, the business man may study his microfilms, oiview his sales films in perfect comfort — and at whatever time he chooses. This technique saves valualile time; increasingly supplants costlier and less accurate research methods: and daily finds new uses in stepping up the efficiency of modern business routine. ♦ The new Junior Illustravox is a high quality, sturdily constructed sound-slide film machine especially designed for individual selling presentations or for small groups. The projector drops into correct operating position when the front door is opened. A portable desk screen is self-contained and can be .set up instantly on desk or table. Because of its small size and jiorlability, salesmen will use the New Junior more consistently — more effectively — in delivering your sales story to dealers, salesmen and prospects. It is equipped with the Model "Q" 100 watt projector. An excellent picture is i)rojectcd on the small screen — or a large six foot picture can be projected on a separate screen. Sound emanates from both sides of case .so that re ception is clear and distinct to audience seated on either side of machine. The new Junior is small, compact and easily carried. It will play 12" or 16" records and accommodates a number of 12" recordings. However, if 16" records are carried, a separate record compartment or envelope may be attached to the side of the case at small additional charge. Literature may also be carried in this compartment. ♦The S.V.E. Patented Automatic Filmslide Take-Up can be easily attached to various models of S.V.E. Picturol Projectors. \o longer is it necessary to let filmsjides fall to the floor, where they gather dust and may become tangled. Hand-rewinding of film, with its inevitable finger-marking, is also eliminated. The S.V.E. Take-Up device automatically rewinds the film as fast as it is shown. It places it in its storage can — ready for the next showing. ♦ It was learned recently that Bell & Howell Company, ])ioneer manufacturer of motion picture equipment, has been expanding sales representation on the Exakta line of still cameras made by Ihagee Kamerawerk, Dresden. Tlie ever-pupulur Fihnosound projectors niude hi/ Hell Sl Howell {a typical sound model is s/ion-n above) list several important improvements tliis season jor the industrial user. Questioned regarding this epochal activity in the still camera fiehl, a Bell & Howell official stated that the company had been experimenting for some time in the supplemental use of "stills" with motion pictures for both personal and educational purposes. It was pointed out that whereas the fun<lamental characteristic of motion pictures is oction. fine scenic "stills" in either black-andwhite or natural color could be taken "on location" and projected as supplements to the motion picture action. In educational work, for example, movie ])rojeetion could be stopped at The projection booth oj the Standard Od Company's conference room-theatre in Chicago showing various types of ec/uipment used in such an arrangement. (Photo courieiy of DcVry Corporation) 42