Business screen magazine (1938)

a certain point while a still or series of stills were shown, permitting elaboration on some special scenic point by the educator. ♦ The Ampro Corporation of Chicago, manufacturers of IGmm. motion picture projectors. have extended their line with the advent of their NEW 16mm. "Ampro-Arc" Sotind-onAmpro's new \6nim.Arc projector is now available jar industrial or school use requiring the larger auditoriums for picture perjormanccs. NEW EQUIPMENT. ..2 Film Projector which has FIVE times the brilliance of the ordinary 750 watt projector. The new projector with its ease of operation, its ruggedncss and quality manufacture, opens a new epoch for 16mm. projection with its Superior Screen Brilliance and Power Jul \aturut Toue Quality Volume so necessari/ for the largest of auditoriums. ♦ The Berndt-Maurer Corporation has felt for a long time that the business and educational sound film could never come into wide and successful use unless costs of promotion were materially reduced. To this end they have developed, since 1933, a complete line of 16nim. "High-Fidelity" direct Sound-on-Film recording equipment, which they sell outright to the purchaser to use as he sees fit. and with a two year operating guarantee regardless of the footage of film produced with the machines. Berndt-Maurer has also established the Precision Film Laboratories, a B-M division set up to guarantee quality results in the 16mm. medium. While B-M also manufactures 35mm. equipment and Precision Laboratories is completel}' set up to handle 35mm. work as well as 16mm., the entire organization of manufacturing plant and film laboratory are specialists in ■ K*^"*'^'"*'"-" "77;rr^aHMWy ■ \j^r^ .. ^^M t j^^^ 1^^ ^^^^^^^H ! %; iS When "still" subjects are iisejul, the Exakta "candid camera" is an asset. Kimm. "High-Fidelity" Sound-on-Film. The B-M 16mm. equipment includes cameras, recorders, amplification equipment and filmlaboratory equipment, designed to produce professional results directly on 16mm. Soundfilm, but equipped for operation by non-professionals if necessary. (The sales manager of a large New England concern, with the help of two of his regular salesmen and a professional editing service in New York, produces advertising and sales films for his company, in full natural color, with sound, which are remarkable in their quality and .scope. B-jNI 16mm. equipment is used throughout. While this New England concern had been interested in the film medium for many years, the expense had been prohibitive until B-M direct 16mm. sound equiijmcnt was available.) a/'£mporfanl 1 IRST impressions are certainly important in every day life, but where electrotypes are concerned last impressions spell the difference between good and bad. Nobody wants to divide his job into A and B classes because of electrotypes going Hat and losing their punch early in the run; yet that's just the chance you take with ordinary electro preparation. Nu-Era electrotypes capture and hold the finest detail through long runs and their last impressions are like the first — good ones. #\sSURE yourself of saving in the long run by taking advantage of Nu-Era's complete service. We are fully equipped to furnish you art work, photographs, engravings, electrotypes, and stereotypes. CHIEAfiO PUHT; B3J SOUTH DEARBORN STREET TEUPHONES: WABASH 4796-1-8 KANSAS CITY PlAHTv 304 WIST roth STREET .TElEPIiONE: VICTOR 1873 44