Business screen magazine (1938)

Record Details:

Title:
Business screen magazine
Date:
1938
Publisher:
[Chicago, Ill. : Business Screen Magazine
Volume:
Business screen magazine
Leaf #:
000166
Language:
English
Collection:
Non-Theatrical Film
Format:
Periodicals
Contributor:
Prelinger Library
Sponsor:
Internet Archive
Coordinator:
Media History Digital Library
Date Added:
April 18, 2024
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olo MEANIE! I T'S a conspiracy. The self-satisfied but rather selfish gent is not a retired capitalist but a composite drawing of present-day users of Minute Movies. Swell fellows — but they refuse us permission to publicize the results of their campaigns. This, in spite of the fact thatMinute Movies— the youngest of the national media — are turning in some of the most outstanding sales results per dollar spent in some of the toughest markets in the United States: Case A: Well-known advertiser in grocery field. Long a manufacturer and seller of a low priced article which has been a slow mover. After running Minute Movies in ten cities over 500,000 each in size, plus literally hundreds of smaller communities, this advertiser found sales increased more than 200% in six-week campaigns in each market! Increased distribution and grocery store displays were important by-products! We work closely with this advertiser and know many of the actual figures. But we're not allowed to print them. And, until we find an advertiser willing to share his good news story with others, all we can say is — We have many case histories to tell you about. We have some remarkable new consumer motion picture advertising productions to show you— take a look and learn for yourself how Minute Movies breathe new life into a sales story by combining SIGHT-ACTION-SOUND simultaneously. MACY & KLANER, INC. Wrigley Building Chicago, Illinois lAM HANDY THEATRE SERVICE, INC. 230 Park Avenue General Motors Bldg. New York City Detroit, Mich. MINUTElMOVIES NAIION-niDf GENERAL SCREEN ADVERTISING, INC. Member A. F. A. WRIGLEY BUILDING CHICAGO, ILLINOIS