Business screen magazine (1938)

VOllIME 1 NUMBER 4 THE MAGAZINE OF COMMERCIAL & EDUCATIONAL FILMS ■iiiiiiiiiiiiiiiiiiilliil CONTENTS This month's cover photograph is from the new jeature motion picture "Highlights and Shadows" produced by the Eastman Kodak Company Film Forum, A Department of Letters . . 8 Staging the Convention 14 Camera Eye, Studio News and Comment . 1 1 Tlie Birth of the Sales Film IG The A.B.C.'s of Business Film Making. . . 13 Films in the Department Store 17 FILM REVIEW SECTION Cover Subject by Will Connell 19 A Design by Barnes S: Rcineckc 23 Value of Films for Travel Agents 21 Better Films in the Schools 24 What the Railroads Are Doing 22 The Filmslide-.\n Educational Aid 26 TECHNICAL & EQUIPMENT SECTION Color Films Announced 31 The Client & Slide Film Producers 38 News of Equipment Improvements 32 New Developments Department 36 Display Device Gets Attention 35 Buick L^ses Ncwsreel Technique 41 Business Screen Magazine, Issued by Business Screen Magazines, Inc., Twenty North Wacker Drive, Chicago, Illinois, Editorial Director, O. H, Coelln, Jr.: Art Director. R. C. Danielson; Subscription price: domestic, $5.00 a year; 50c copy: foreign, $6.00 a year. Publishers are not responsible for the return of unsolicited m. s. unless accompanied by stamped, self-addressed envelope. Entire contents Copyright 1938 by Business Screen Magazines, Inc., Chicago, Illinois. • THIS H.^S BEE.V .K YE.4K OF I'lO.NEER ing and research on the part of the editors of Business Screen. As a deliberate course, an irregularity of issue was determined upon until the most effective issue dates and numbers could be chosen. We are, indeed, flattered by the unabated interest which our readers have shown during the si.\ months past. Four books have been issued of which this is the fourth and to relieve the minds of those who have awaited the morning postman with anxious eyes, it is now our pleasure and privilege to announce that advertising and publication schedules have now been achieved on a definite basis and Business Screen will appear exactly ten times during the coming year plus two special annual numbers. Because the primary task of Business Screen is that of service to all the users and potential users of commercial motion pictures and slide films, the editors wish to announce that the two special numbers are included in the twelve-time schedule. Ten other numbers will be considered as the regular issues of the periodical. The two special numbers include an annual directory of all firms in this industry and an annual equipment review number of projector and production developments. • IN THE F.^CE OF EXTERNAL COXDI tions which have shaken the world, both slide films and motion pictures have been produced in increasing quantities and numbers, not only among the large national advertisers who have found results most favorable, but in increasingly larger numbers by smaller industrial firms and local business organizations. An encouraging signl ISSUED TEN TIMES A YE.\R • PLUS TWO SPECIAL ANNUAL NUMBERS