Business screen magazine (1938)

MODEL 16 mm. SOUND RECORDING SYSTEM A PROFESSIONAL 16ii.m. DOUBLE-SYSTEM SOUND RECORDING EQUIPMENT FOR INDUSTRIAL AND EDUCATIONAL TALKING PICTURES. ALL A. C. OPERATION EXACT SYNCHRONIZATION RELIABLE COMPLETE READY TO OPERATE WITH YOUR SYNCHRONOUS MOTOR DRIVEN CAMERA IMMEDIATE DELIVERY -00 "net DEMONSTBATION REEL AVAILABLE THE BERnDT-mnURER CORP 117 East 24th Street • neui Vorh City EKtra Effort and Care . . . in 16 mm. sound-film release printing from 35 mm. or 16 mm. negatives results in a Business Film presentation of outstanding technical excellence. PRECISIOn FILM LABORATORIES A DIVISION OF BERNDTMAUHER CORP. 21 WEST 46th ST. • NEW YORK CITY FILM FORUM READERS ARE INVITED TO ADDRESS iiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiniiiiiiifliiiiniiiiiiw Subject For An Article I havo just had an opportunity to look over your Voluini 1 NuuiIht S issue and must com])liment you on your pulilieation. I have just had four films completed for a client, a macaroni manufacturer. We are preparing to release these films, but want to merchandise them to the grocer and remind the housewife when she comes to the store that she saw a (iO foot macaroni short last night. Frankly, I have found film advertising the most difficult of the media to merchandise to the trade, as well as to try to tie in with, such as window or floor displays. If yon know of any outstanding merchandising plans that have worked. I would appreciate knowing of them. Maybe I could get a new angle on the plan. I am also mentioning this to you as possible material for a future article. More successful merchandising would certainly help sell more film advertising. Thank you. Gerald F. Coxway David. Inc. Advertising Agency Plan Illustrated Lectures The use of industrial motion pictures as well as film and glass slides for lecture purposes is still a moot cpicstion with us, but we hope to make a start on a programme of illustrated lectures sometime within the next few months. We have, as I may have already told you, one or two commercial movies: two on exi)losives, "The Story of Dynamite" and "Power for Industry" which are generally in circulation but quitenaturally have a limite<l appeal: and two merchandising movies, in the possession of our "Cellophane" Division — "The Lady Who Couldn't Say 'Xo!' " and "Split Second Selling" — both again with restricted audiences. It is our hope to build a library of film and gla.ss slide lectures which will have a decided educational value, and when we have accomplished this and know the reception they receive, perhaps I could give you a short item on our experience. When we have .something definite to offer the public we shall, of course, carry a story in C-I-L Oval as you suggest. C. P. C. DoWNMAN Canadicni Industries Limited Publicity Manager Wants Sales Training Films Would you please advisi' me if you have prepared classified lists of films that may be used in sales training classes? If none are available through Bu.iine.fs Screen would you inform me where I could obtain such reference lists? In connection with our programs of vocational training for workers throughout this State engaged in merchandising and selling, we very often have occasion to use motion ])ielures of both the specific merchandise information and general sales training tyjies. The films would be shown in classes and groups composed of salespeople and owners and managers of all A PAGE OF LETTERS FROM OUR READERS INQUIRIES TO THIS PAGE iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiniiiiiiiiiiiiiiiin types of businesses such as groceries, department stores, men's and women's specialty shops, furniture stores, service stations, drug stores and others, W. R. Blackler Bureau of Busine.'is Education California State Department of Education Educational Responses The No. 3 September issue of the magazine, Business Scree7i. came to my desk a week ago. I have spent some time examining the magazine, and I am certainly impressed with the contents of this issue. I spent two years as secretary-treasurer of the Department of Visual Instruction of the National Education .\s.sociation, and in that capacity had occasion to get a fairly good overview of the use of visual aids; particularly the use of the motion picture in the business field as well as in the field of education. It has been my conviction for the past several years that we in the schools and the people in legitimate business have been missing a wonderful opportunity for mutual lienefit. Any attempt to divorce the field of education from actual life situations is foolish, and the sooner we in the educational field realize this, the sooner we can depend upon popular public support of our educational system. This magazine has done a splendid job tying together industrial and educational interests. May I take this opportunity of congratulating you on this issue. I shall stop in and talk with you sometime in the near future. E, C. Waggoner Director of Visual Education Elgin. Illinois Thank you very much for the "Film Review." This compilation of industrial films is something that has been needed for a long time and we are very glad to see that you have done such a good job with it. What would be very useful in connection with it would lie a lirief synopsis of each industrial film which yon have listed. One of the biggest problems we have in using educational pictures is to find out what they contain. At the present time it is almost a necessity to preview all films before Ijooking them for classroom showings. There are many departments here at the University who would like to have a copy of this "Film Review" and I wonder if it is possible for von to scud me about '2 dozen copies of it. I was not able to ascertain from y(nir notice whether or not these "Reviews" would be published periodically. I certainly hope they will be, I also wish to eoinpliinent you on your magazine "Business Screen." It is a fine ijublication and has already proved useful to us. Harold B. Jexsex Visual Education Service University of Minnesota