Business screen magazine (1938)

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• • and every business grows greatly when it crows (in a nice way) to the right people — able-to-buy prospects who will enjoy and benefit from the product or service offered. One of the nicest — and most effective — ways of crowing about your business is through a commercial film by Pathe. Whatever your selling problem . . . direct merchandising . . . sales training . . . dealer promotion . . . public relations . . . the sight, sound and action of a Pathe film can do an outstandingly successful job for you — a job that frequently cannot be done any other way. # All of which leads us to a little crowing about ourselves. For 30 years the name Pathe has paced the world of newspictures. For seven years, Pathe — with expert and experienced technicians, the finest mechanical equipment, world's largest film library, and executives who are masters of showmanship in selling — has been serving successfully an ever increasing number of important clients. • We employ no solicitors, but we invite you to discuss with us your sales problems. Perhaps a Pathe film is just the answer you have been looking for. P>ATHE NEWS Inc. FREDERIC UUMAN, Jr., Vice-President 35 WEST 45th ST., NEW YORK CITY 10