Business screen magazine (1938)

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GOES TU. ^«' "rrtHfS SONS '"'"'^.t Saturday' ""'^^emtit'*' o/ throng" '^ .. ,,i(„lv "PP"^*^ , r' TO MARKET CONVINCED that many women fail to appreciate the care and technical skill which a great cosmetic house devotes to the preparation of its aids to beauty, Coty decided to show women the inner workings of its famous establishment. Coty could not take the women of America to the Coty Laboratories, so there was nothing to do but take the laboratories to them. Through the power of talking motion pictures the romantic story of the creation of Coty cosmetics was filmed with accuracy and dramatic detail. To bring these romantic, living scenes before women throughout the country, Coty called upon the national organization of Modern Talking Picture Service, with the result that tens of thousands of women quickly, effectively and economically were shown and told how Coty creates in the service of beauty. Coty is but one of many great companies which have used the nation-wide presentation service which only Modern Talking Picture Service can render. If you have a film we can provide maximum distribution. We can assure yoiu getting tlie utmost of sales energy out of it. If you are a producer, we offer you full cooperation in giving the advertiser the information he needs to arrive at a favorable decision. Send for details of our service; or let us call and discuss your problems. MODERN TALKING PICTURE SERVICE, INC. 9 ROCKEFELLER PLAZA • NEW YORK CITY 12