Business screen magazine (1938)

From "Highlighls and Shodows" courtesy Eosimon Kodak EASTMAN ANNOUNCES COLOR DUPLICATION • Users of 16mm. motion picture cameras, either silent or sound, can now have their Kodachrome reels duplicated in full color, and in a quality comjjaring favorably with the originals, the Eastman Kodak Company announces from Rochester, New York. Technical details of the duplicating process have been worked out at the Kodak laboratories in Rochester, and for the present all duplicates will be made there. Modestly priced, the duplicates will cost only a fraction more than an equivalent length of unexposed 16mm. Kodachrome Film. Advantages of duplicating Kodachrome movie reels in the full color of the original will be apparent in many fields. Heretofore, a Kodachrome movie has been limited to the color THE NEW SYNCHRONOUS MOTOR DRIVE DESIGNED BY BELL & HOWELL for u.se in screeiiinc films at exactly '24 frames per set-ond wliile voice or sound effects are being "dubbed in." Tlie mechanism is described in detail on Page 37 of this issue. original and black-and-white duplicates. Now. a valuable original reel can be duplicated and stored, the full-color duplicate being used for everyday projection. Any number of duplicates can be made from a chosen Kodachrome reel. This facility will be of particular value in the production of commercial and educational motion pictures, where a number of copies of one film must be available for widespread, simultaneous distribution. Use of duplicates makes thi.s possible at small cost, and at the same time eliminates risk of damage to the original, which often could not be retaken. All editing of the film can be done before it is sent in for duplication. Special effects in the original, such as fades, wipes, and lap dissolves, also appear in the duplicate. However, if these effects are not present in the original, they cannot be inserted during duplication. When a silent film is to be duplicated, only the film need be sent to Rochester. But. when a sound film is sent in for duplication, the maker must include a 35mm. or 16mm. matched positive print of high quality — either variable area or variable density — and must indicate clearly and acurately the proper starting points on both the sound track and the 16mm. original. Business film users may make use of Kodachrome through the facilities of their customary producers. The .same skill in photographing and directing is required: in fact much more skill is required in setting interiors and in arranging material put before the camera for color. It is advisable that you consult your producer before writing the script. CHRYSLER FEATURES FILMS ♦ Chrysler's 1939 .\utomobile Salon held in the Chrysler Building, Xew York City, recently featured the presentation of motion pictures concerning new features of the 1939 models and other films in which principal roles were taken by performers on the Chrysler radio programs. So popular were the films that there was standing room only for a considerable period of each day in the little theater where they were presented. Over 6.000 persons attended each day. Hi I II NEWS AND A DIGEST OF EQUIPMENT • KODtCHROME DIIPUCATES ore row offered by Eastman Kodak of 16mm. color films, silent or sound. A word of caution to the user on Page 32 • COSMOCOLOR READY for tlie business film field where an economical process is always needed .... Details on Page 32 • NEW SOUND CAMERA with interesting improve ments now represented by Ampro Corporation . . for information see Page 34. • DISPLAY DEVICE AnENTION drawn to Photo Vox, latest color-sound projector that seems "fool-proof" . . see Page 35 • NEWEST DEVELOPMENTS in Equipment shared by the Society for Visual Education and Victor's new continuous projector. . P. 36 • CLIENT & SLIDE FILMS and what he should demand of the producer — a survey outlined by a user of the medium on Page 38 • COMING EVENTS in 1939 cast their shadow as additional color articles and the first annual directory number takes shape. •31