Business screen magazine (1938)

DISPLAY DEVICE GETS ATTENTION ♦ Newest and most novel of display advertising devices to engage the interest of sales promotion execntives is Photo-Vox, a synchronized voice and picture unit which shows a number of scenes in full color on a translucent screen while descriliing them on an accompanying sound disc. Although perhaps possessing less emotional ajjpeal than the familiar continuous movie, Photo-N'ox has the clement of simjilieity and economy to recommend it. The still scenes, projected from Kodachrome negatives, are attractive and the combination of the carefully synchronized sales talk makes for an irresistible audience stopper when used in retail stores or at any point of vantage. When used with the "electric eye" or a trip device, Photo-Vox puts on its performance automatically when it has an audience. Sometimes this can be done with startling efl'cet, especially when the machine swings into action on an unsuspecting passer-by with a "ivait-a-mhiute-did you-hearabout-ihis" opening remark. Already tested in department stores, the unit has proven durable and its simplicity of operation leads to the belief that service and upkeep are inconsiderable items. Any number of scenes from '^4 to 48 may be used in sequence and the length of the sales talk may be equally long although a '•21 1; minute talk has been PHOTO-VOX, NEW SOUND-COLOR DISPLAY UNIT IS attracting the attention of sales and advertising executives who regard it as an excellent means of getting audience attention in retail outlets, etc. found most satisfactory for audience turn-over on actual tests. Applications of Photo-Vox include window dis])lay, railroad station and department store location as well as an excellent means of conilensing exhibit space at conventions and fairs. The machine is supplied on a low-cost leasing arrangement which includes servicing guarantees and advertising materials. Information may be had friuii the numufacturer or from the Screen Service Bureau of Businc.ta Screen, H) North Wacker Drive. BERNDT-MAURER RECORDERS ♦ The new Berndl-lMaurer Model '"D" Recording Equipment brings to the commercial and educational motion picture producer, and to the advanced amateur, the means of producing high quality speech and music records directly on Kimm. film. The usefulness of this equipment extends to all types of nontheatrical motion picture protlnction. The outfit is light in weight, and can easily be transported to any location where alternating current power is available. It is convenient enough to be set up and ready for operation in less than ten minutes. Nevertheless it is sturdy enough in construction to give long trouble-free service, and it yields nothing in quality of performance to the most elaborate equipment. The jNIodel "D" equipment is of the "double-system," or separate recorder type. The most common use of this type of equipment is the recording of spoken commentary and incidental music to accompany pictures taken at another time and place. But the Model "D" equipment is equally suitable for making talking pictures that require exact lip-synchronization. For this purpose it may be used in combination with any synchronous-motordriven camera. DeVRY VIEWER NOVELTY ♦ A third dimension viewer manufactured by the DeVry Corporation, Chicago, for color or black and white 35mm. film. The viewer has met with considerable success as a merchandising aid and ma,v be used in connection with the exploitation of iiidustrial films. Dealers are furnished with a sample viewer together with a strip of film containing copy and scenes in third dimension from a forthcoming production. PROTECT YOUR FILM DUST-PROOF • FIRE-RESISTANT STORAGE CABINETS Valuable films require and deserve proper storage. Keep Ihem the modern efficient way in a specially designed film storage cabinet — the result of NEUMADE'S experience in supplying the motion picture industry with its storage equipment for the past twenty-two yeors. Constructed entirely of steel — fhey lost a lifetime ! Complete range of sizes ond models for the commercial, industrial, school or individual user. Whether you hove ten reels or a thousand, NEU r^raj MADE con supply the {w^ 1 ^IT^I cobinell \U^ \^ . MODEL MM-20— INNOVATION (Illustrated). Con be built up in units lilte sectional bookcases os your library increases. SHIP FItM SAFEtY No worries obout damage in transit if o NEUMADE shipping ond carrying cose is used. Either FIBRE or GALVANIZED (illustrated) cases avoiloble in oil sizes. FILM — SPLICES! SAVE TIME Notch out torn sprocket holes with this handy 16mm "V" notcher. No. V-2 only $7.00 ALSO — Projection tilt tables, inspection tables, reel bonds, splicers, rewinders, measuring machines, etc. — COMPLETE LINE for both I6inm ond 35mm ! WRITE FOR ILLUSTRATED CATALOGUE ^j^fjui^rnaxl&^^/^njotlaiti^Qyxp, Jloop" punches WE-16 only $8.50 427 W. 42nd St. New York, N. Y. SHOULDER -ID -SHOULDER One of the solid stones in Cinecoior's pyramid of progress is the keen, practical spirit of cooperation afforded producers who want consistent, lifelike color with Economy, Speed, and Flexibility. CIKECOLOR 35