Business screen magazine (1938)

SKILLED LABORATORY TECHNICIANS SERVE THIS IMPORTANT PHASE of tilt' c'lininuTcial HIiii imluslry. A cd'iipIicattMl film printer is shown in operation in a typically \\t'll-e(iuipped plant for this work. Camera Eye (Co7ititi::ed from Paje 11) thornc works, in Chicago, primarily for employees and friends. Last week . . at its big Point Breeze plant near Baltimore. Most interesting to reporters: Far from being distracted, proud workers .spruccd-up more than usual, speeded-up production . ." Since Time's reporting, the Kearney (N. J.) plant has attracted as many as 6.000 visitors per day through two weeks of local interest in the business of making Western Electric products. The new film series will carry a pictured version of these processes to many more thousands than could have the opportunity to visit any near-by Western Electric plant. With both pedagogical and theatrical skill. Audio's cameras have visited these plants and created a close-up view of intricate and astonishing details, for the benefit, as Time says, of those who want to see "other jobs than their own". ♦ L. A. Weaver. Jr.. has lieen appointed assistant to the director of the JNIotion Picture Advertising Department of J. M. Mathes. Inc., New York agency. Mr. Weaver, who has been connected with J. M . Mathes, Inc., since shortly after it was establi.";!u'd, will work under Wilfred S. King, radio director, who also has supervision of the Motion Picture Department. FILMS FOR BETTER GOVERNMENT ♦ Progressive city manager government has evidently adopted the visual medium for the explanation of its aims and principles to citizens in communities where this movement is active. Chicago adherents to the city manager program have already set aside funds for a slide film promoting the movement, and are also using all availalile motion pictures at their meetings. American City Magazine reports that councilmen and citizens of Sewickley, Pa. are learning about their community problems through movies. Borough Manager, .John C. Hiteshew. reports to the International City Managers' Association that he has introduced movie-reporting as a successful device to acquaint coun cilmen and citizens with details of municii>al work and angles of specific local problems. The movies which Manager Hiteshew has made and shown during the past three months include such subjects as voting matters, the water-works system, needed street improvements, and operation of sewage-disposal plants in other towns, to compare with a proposed plant for Sewickley. This winter, the local woman's club and civic clubs, the board of trade and the public .schools will see the films upon request. Later they will be filed as a permanent record of Sewickley affairs. SOUND SLIDES FOR FIELD'S ♦ Advertising Film Associates. Inc., have recently completed a sound slide film called Fashion's Farorites for ^larshall Field & Company. The subject is Karastan rugs and the film runs about ■io minutes, consisting of approximately 160 frames. It is used for training department and furniture store sales people, and deals with the technique of handling different types of customers, also giving complete details on how Oriental rugs are duplicated by machinery in this country at a lower cost. BEER ADS OUT OF THEATRES ♦ The Christian Herald, national religious paper, gives a nod to the Alexander Film Company of Colorado Springs which recently announced that it had abandoned all beer accounts, sacrificing an annual net income exceeding $50,000. Says the Herald, "The.y deserve credit for that for they are one of the largest producers of advertising film with 0.000 cities listed on their rolls". MAGAZINE MOVIES SHOWN ♦ Modern Plastics Preferred, a sound and color motion picture dramatizing the plastics industry, was the feature of Modern Plastics Magazine's dinner held recently at the New Yorker Hotel. The new picture, an exposition and a review of achievements in the plastics field, is designed to bring about a greater appreciation of what is being done and what can be done with plastics. In addition, the picture presents the winners of this year's Modern Plastics Competition. While this is Modern Plastics Magazine's first picture, the publisher, Breskin and Charlton Publishing Company has used pictures for the past two years for their Modern Packaging Magazine. The success of these films in reaching hundreds of thousands of people interested in packaging is responsible for the film debut of Modern Plastics. .\fter the presentation at the dinner, the film is now available for .showing to advertising, business and industrial groups of all kinds. The picture was produced b,\ Willard Pictures. New York. A -2.000-watt Bell & Iloweil arc projector will throw the color on a V2 foot screen. STOPPER 11575 PERSONS stopped before one grocer's store window, 654 pausedatthegrocery window next door! The new DAYLIGHT REPEATING PROJECTOR is a proven system for getting attention and making sales. A detailed breakdown of this survey, made by a leading advertising agency, will be supplied on request. Every Advertiser Can Use It The new DAYLIGHT REPEATING PROJECTOR is a revolgtionary SYSTEM of point-of-sale advertising. II gives a cleor picture — even in bright sunlight. Long film life. Silent. One minute interlude, aulomaticalty, between eoch show. Manufactured under Kinatome patents. WRITE FOR FULL INFORMATION National Sales Representatives WEST COAST SOUND STUDIOS. INC. 510-22 West Fifty-Seventh Street New York Circle 7-2062 N. Y. Producers of Sound end Silent Pictures For Business ■ ISEEJALL-PLAY/ ALLB A ^> Universal Ik SOUND PROJLCTORS P© New All-Purpose Model Combined utility is offered in this newly designed I6MM Sound Projector. Precisioa built. Completely flexible for the varied demands of classroom and auditorium. Complete, ready to operate Universal Sound Projector SENTRY SAFETY CONTROL CORP 1923 Oxford Si.. Phila.. Pa. 5/ioH Room~T600Broadway,N. Y.C. 39