Business screen magazine (1938)

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INSTANT ACCEPTANCE NEVER before have new negative materials been as enthusiastically received ... as quickly put to use ... as Eastman's three latest motion picture films. Fast, fine-grained Plus-X^ for general studio work . . . high-speed Super-XX^ for all difficult exposures . . . ultra-fine-grained Background-X^ for backgrounds and all-round exterior work . . . Typically Eastman in uniformity and photographic quality, these films have won instant acceptance in the industry. Eastman Kodak Co., Rochester, N. Y. (J. E. Brulatour, Inc., Distributors, Fort Lee, Chicago, Hollywood.) EASTMAN Plus-X . . . Super-XX ... Backt/rouml-X