Business screen magazine (1938)

• Lower prices in the sound projector field feature the news of the month in business fihii equipment. Quality standards have been zealously maintained by all the firstline equipment makers but an economical schedule of prices has been achieved which will benefit concerns now outfitting their salesmen and other representatives with necessary equipment. NEW DUFAYCOIOR SETUP ♦ Control of Duf.\ycolor, Inc., has now passed from English to American hands and an exclusively American management has taken over operation of the company, according to a recent statement issued to Business Screen by Pierpont M. Hamilton, president of the new company, Dufaycolor Company, Inc., with offices at 30 Rockefeller Plaza, New York. The DxnFAYCOLOR film was developed in England and introduced in this country several years ago under English auspices. "The efforts of the new management will be intensivelv directed toward supplying color film of high quality at the lowest possible cost, for both amateur and professional use, thereby promoting the widest possible use of color photography," Hamilton stated. "Our film can now be developed by anyone and we have recently introduced to the amateur simplified means of making color prints. It is our aim further to simplify these operations and reduce the present cost of prints and enlargements, both amateur and commercial. "The new management also contemplates making Duf.\ycolor immediately available to the motion picture industry. In this field, Dufaycolor film makes it possible to take pictures in full color, using present standard equipment, the studio shooting the picture with a single strip of negative in its own cameras and doing its own processing and printing, thus making it possible to see 'rushes' as quickly as in black and white." ElECTROL POPULAR ♦ The finest commercial screen now available is DaLite's new Electrol, an automatic remotecontrolled glass-beaded screen which merits the finest business ;/ theatre setup. Its ad vantages, aside from the motor drive feature, are typical of Da-Lite Screens for it ofl'ers compactness, light weight, simplicity of operation and durabilitv. THE NEW AMPROSOUNO MODEL "X" ESPECIALLY DEVELOPED for industrial film users to sell at onl.v $275.00 and including 730-1000 watt illumination. This is "one-case" unit. jector with the new S. V. E. rewind lakeup. Priced at $57.50. complete with lamp, lens, double slide carrier, rewind and leatherette carrying case. ♦ The surest way of getting your product before educational groups, says the Society for Visual Education, is through a projected picture and the least expensive way is by means of Picturols (Filmslides) . This special service will be the subject of a lengthy discussion in a forthcoming issue. Watch for it, for it offers an entirely fresh viewpoint on the subject of school-industrial subject distribution. ♦ NATIONAL MOTION PICTURE SERVICE of 2.36 West 55th St., New York, handles motion picture releases of the Grace Line and the Bermuda Line. These films depict South American travel. PLANTER'S ANIMATION ♦ New EST Production from the Ted E.SHB.\u(iH Organization, NewYork animation studios, is a "minute movie" for Planter's Peanuts. This picture carries the name of the sponsor only on a title frame and is an interesting educational study of the growth of the peanut plant. The Eshbaugh studios recently finished another animation sequence for a National Carbon film dealing with the cooling system in gasoline engines. ISSUES SERVICE CARDS ♦ Jolui E. Alhn of Rochester, New York, is issuing service cards to firm representatives traveling in New York State with films and motion picture equipment. The cards will list emergency telephone numbers so that a complete service including emergency repairs, screens, parts, operators, and films, will be available day or night. The cards will also serve for identification and credit purposes. Companies interested may contact this firm at 6 George Street, Rochester. KODACHRGME TITLES ♦HoR.NE Movie Service in addition to a complete photograph service has an imposing list of clients for whom they produce Kodachrome titles. Recently a large order was completed for the Union Pacific Railroad. PROJECTION IN ST. LOUIS ♦ .\uDio \"isu.\L Service, a film projection organization operated by Thomas J. Brown, veteran motion picture pioneer and Francis Slivka SMPE member, announce recently enlarged St. Louis offices in the Mart Building. Provision is being made for a modern motion picture screening room. An invitation will be extended all producers to avail themselves of this screening room service in St. Louis. {Continued on next page) year. Pocket-sized, it offers a novel way of using visual presentations. 31