Business screen magazine (1938)

STEP UP your AUDIENCE APPEAL with 16mm. Sound Shorts and Features that lend distinction and sparkle to your programs. The Gutlohn Library of Entertainment and Educational films includes musicals, cartoons, comedies, travels, literary classics, science, sports, world affairs and novelties. Send for catalog listing over 1200 subjects available for rental, lease or sole. WALTER O. GUTLOHN, Inc. 35 West 45th Street New York HOLLYWOOD.. WITHOUT the HOOEY The "flicker city" out behind the foothills earned a reputation of being the wickedest — the screwiest — and most expensive glitter-bug joint in the world. Maybe so — but you can't get away from the fact that it has the best motion picture technicians — the best equipment — the greatest variety of talent right down the line. When it comes to industrial pictures, there is a Hollywood organization which knows how to take advantage of Hollywood's superior technical experience and facilities without Hollywood's reputed follies and extravagances. Such a producing company — headquartering in one of Hollywood's finest studios but producing anywhere, is . . . DOWLING and BROWNELL 6625 Romaine Street Hollywood. California Note: Dowling and Btownell made the first dramatized /eature-iength jndustriaJ sound picture ever made in Hollywood — many since. LATEST MODEL DE VHY CHALLENGER l&Mrvl SOUN DON-F I LM PROJECTOR INCLUDES MANY REFINEMENTS. FEATURES ARE SVNCHHOMATIC THREADING WHICH SIMPLIFIES THREADING OPERATION. AUTOMATIC LOOP SETTER, WHICH MAKES IT POSSIBLE FOR THE OPERATOR TO SET HIS LOOP IN SYNCHRONIZATION WITH picture witliniil sln|t;iiiiji projector. Another innovation is tlie film stabilizer which automatically providi-s Uit' proi>er tension on tlie film as it passes over the soundhead, keeping it close to the soundhead without undesirable friction and also eliminating both vertical and lateral "whip". OBSERVES ANNIVERSARY Motion Picture C.\mera Supply Company of 72.'5 7th Avenue. New York City, is ob.serving its fifth anniversary year with a line of the latest type of motion picture equipment. The company handles sales, service and rentals, and has all types of professional studio equipment in stock. Exclusive eastern representatives for the Mitchell Camera Corp. and other prominent Hollywood equipment manufacturers. MPCS are among tlie first in the East to receive new equipment developed in Hollywood. They have been furnishing equipment on rental to producers in East making features, shorts and commercials. With the supervision of MPCS a health picture was produced for the National Tuberculosis Association entitled Let My People Live. This was made on location at Tuskegee, Alabama and the Tuskegce Institute choir was recorded as part of the picture in background music. Rex Ingram, recent lead in Green Pastures, was in the principal role and Let My People Live was the first film selected for the New York World's Fair. The company also has complete machine shop facilities for building and rebuilding and repairing all motion pictures, camera, laboratory, and recording equipment. ./. liurgi Conter, president of MPCS. has been a motion picture engineer in .sound, color, and photography for the past fifteen years. ♦ The Spencer Lens Company of Buffalo, New York, manufacturers of microscopes and scientific optical instruments, have announced another new projector for 2" x 2" slides, the Model MK DelinbascopE. The basic unit will be priced at .$22.50. The manufacturers claim that this 100-watt projector is far more efficient than would be expected from its size and price, — that it remains cool enough to handle at all times, and assures safety for color film. Accessory equipment will soon be available. The front of this instrument is so designed that it may be removed by loosening a knurled thumb screw, and accessory equipment to handle strip film in double frame or single frame, added later. HERE THE NEW SPENCER MODEL MK OELINEASCOPE IS SHOWN IN ACTION AS IT IS SET UP FOR the Ijusiness showing of your transparencies. 86