Business screen magazine (1938)

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"MAYBt«rM YOUNG... I'VE ALUST/yOUNGSTfR k OfflVE" / READ HOW AND WHY / I H A PROMINENT ADVERTISER HAS USED MOTION PICTURE THEATRE fe! ADVERTISING FOR FIVE CONSECUTIVE YEARS . . . In comparison with other national media, motion picture consumer advertising is young: the use of theatre screens for national advertising is less than six years old. Young, yes — but already mature and strong enough to point to a family of happy clientsaggressive advertisers who are leaders in their fields. For instance: Case History B. The client is the largest manufacturer of better type shoes in the country. In 1933 Minute Movies were tested with a full color playlet— demonstrating various technical features and showing new styles and colors. The company's dealers paid part of the cost of the program. The Minute Movie was so successful in selling these high priced shoes that a large majority of the dealers decided to spend additional amounts of their own money if the company would use the plan again. It A\A—and has jor eleven consecutive seasons. To help you harness the sales punch of one minute films to your advertising program we offer more than 8,400 theatres from coast to coast. You may select as many or few as needed for your plans. Let us give you the results of other campaigns booked and serviced through our organization and let us show you some of the Minute Movies now in use. GENERAL SCREEN ADVERTISING, INC MACY & KLANER Wrigley Building Chicago, Illinois JAM HANDY THEATRE SERVICE, INC. General Motors Bldg. Geneial Motors Bldg. New York Cily Detroit, Mich. MEMBER A. F. A. WRIGLEY BLDG. • CHICAGO, ILL. MINUTEllHOVIES NAIIOH AlOllI R9 ■maiMiijiHpiig