Business screen magazine (1938)

FOREIGN GOVERNMENT FILMS New Projection Techniques Usei M*hato-3lurtil Prttjfvia Start/ of nistrihittinn BELCIVM: The Belgium exhibit will show seven 300-mm films entitled. The Song of Work, Wool, Cotton, Copper, Works or Art, Scenic Belgium, and Economic Belgium. This pavilion will show fourteen other motion pictures ranging from ISO-nim to 550-nim. DOMlNICAy REPVBLIC: This government intends to show a 20-niinute silent motion picture in natural color, that is, two reels of 16nim. or 800 feet showing various beautiful and scenic spots in the counlrv. This film will run continuously and have sub-titles to describe the scenes. FRAnCE: The French pavilion will have four small motion picture theatres seating 50 people. In these theatres visitors will see continuous cinematic displays of French activities such as industries, amusements, agriculture, and travel. In addition, a larger theatre sealing 300 persons will feature longer films, including musical and dramatic programs. ICELAND: They will show two general films: the first, 16-mm colored film featuring the beauties of Icelandic landscape and the many tourist attractions the country has to offer, such as geysers, waterfalls, glaciers, volcanos, and so forth. There will also be views of the towns and the people; the second film will be a 16-nim black and white film dealing with Icelandic industries, mainly fisheries and agriculture and showing the life of the fishermen and farmers. These films will be run constantly on two reels located in shadow cases in the main ball of the Icelandic exhibit. JAPAN: The Japanese pavilion will feature in the garden of their 300 B. C. Shinto Temple a new motion picture invention, making it possible, they report, to show motion pictures in the sunlight. NORWAY: This government will show motion pictures of all forms of life and sport, both in city and in country. PAN AMERICAN UNION will present: The Story of Bananas: (2 reels) Story of the World's largest iigrieultural development. Rolling Down to Mexico: (2 reels) A trip by automobile over the new Pan American Highway from Laredo to Mexico City. Native Arts of Old Mexico: (2 reels) Showing pottery and tile making, leather work, weaving figures out of straw reed, basket making, wood turning, etc. Coffee • — From Brazil to You: (2 reels) Note: These films are "sound pictures" and are available in both 16nim. and 35mm, widths, RUSSIA: The Russian pavilion will contain a theatre seating 300 persons showing full-length feature Russian films. In addition, they will have an outdoor Trans-lux screen in the court showing Russian news pictures nightly. SOUTHERN RHODESIA: This government has planned three feature sound films of Southern Rhodesia entitled The Land of Rhodes, Highlands of Rhodesia, and Pioneer Trails, These three films will delineate the attractions and industrial progress of Southern Rhodesia, showing native wild life, mining, urban activities and scenic beauties. All are 16nim. '^ The moving picture spectacle: Three Thirds of a Nation will be the principal feature of the New York World's Fair Focal Theme Exhibit on Production & Distribution. The spectacle is subtitled: A Cinemalic Mural and involves the use of an entirely new kind of motion picture presentation. Seven synchronized projectors, all running simultaneously, will project a single picture on the longest moving picture screen in the world. The screen, curving in a great arc, will be approximately 100 feet long. Egmont Arens, industrial designer who designed the focal exhibit, says: "I wanted to get the effect of an animated photo mural. As we got into production of the picture, we began to realize its dramatic possibilities. INow I believe we have developed an entirely new four-dimensional art form. Moving pictures give you three dimensions on a two-dimensional screen. By curving the screen on an arc we get three dimensional space with the illusion of an added dimension." "The spectator, being within the curve of the screen, thus has the sense of being an active participant of the drama that is unfolded on all sides of him." Three Thirds oj a Nation will dramatize the amazing complex of activity that gets going in all parts of the country when Mrs. Jones wants her short ribs of beef and other products. Cowboys, herders, trainmen, stockyards workers, take up the call "Short ribs of beef for Mrs. Jones." The action moves from East to West and back again. Mrs. Jones, of course, is Mrs. United States. A musical score and script for a commentator were especially written for this pre entation. Under the apron of the massive curved screen w , be three subsidiary exhibits. These will depi i "Man's Heritage of Power", "The Problems .1 Abundance" and "A Vision of Tomorrow." '• Sound motion pictures produced by The Ja Handy Picture Service, Wilding Picture Production( National Biscuit Company I , Caravel Films, Ii" I American Can & Johns-Manvillel , Audio Prodi tions I National Association of Manufacturers, Am ' ican Telephone and Telegraph 1 , West Coast Sou Studios I of New York City), and many other wi known "majors" in the field of commercial films, v be key exhibits at the New Y ork and San Francis,„i, Fairs. Complete details of every film and all the various projection and theatre setups used will be featured in the next issue of Business Screen. Sailing Sheltered Seas to Alaska, produced by Dowling and Brownell of Hollywood for the Alaska Steamship Company, will be used in the televisior demonstrations at the R. C. A. building exhibit in New York. Several other commercial producers, in eluding the Chicago Film Laboratory will have film; transmitted during the broadcasts. The demonstra tions are to begin about May first, according to the National Broadcasting Company who will telecasl the pictures for reception on the several receivers located in the exhibit. Below: The motion picture mural in the Focal Theme exhibit on Production & Distribution at Netc York nDnUllAtW:'