Business screen magazine (1938)

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JEST ■:,|THE HOUSEHOLD THEATRE THEOOCTOPaffANI^V'"'"" ■ *'<r Q^. ^/nm The air-coMditidncd theatre of the Household Finance Cm poralinn exhibit in the Consumer Interests building uill feature filnis on family finanec matters as well as human interest enlertainment. The exterior exhibits show visitors praelieal demonstrations of "better buymanship" and management of the family budget. HOUSEMOUD I POCTOH Of I fAMlLY EXHIBIT THEATRES at the FAIR The National Biscuit Company announces that it will have at its New York World's Fair I \hibit a specially produced Walt Disney motion picture entitled Michel's Surprise Party. I Ifficials of the national baking firm revealed that their organization has constructed its own motion picture theatre in Food Building North at the Fair. The air-conditioned theatre, seating 266 persons, will provide continuous 15 minute programs of entertainment on the screen during the life of the Fair and will also feature, f'jr spectators outside, an animated display of puppets designed by Tony Sarg, well-known artist and illustrator. The Disney picture will be in Technicolor and will feature Mickey Mouse, Minnie, Pluto and Fifi. During the entire program Walter O'Keefe will act as master of ceremonies on the screen and will also be the featured commentator in a second Technicolor film which will complete National Biscuit's fifteen minute program of gratis entertainment for Fair visitors. ^ New York World's Fair visitors are to receive an eloquent and impressive interpretation of the star part which the cult of Charm and Beauty plays in the World of Today & Tomorrow. The world-wide interests of Coty, internationally known French perfumers and cosmeticians, are dedicatmg to Fair visitors a special building which is to house exhibits of unusual fascination. In the "Maison Coty" dramatic changes of scene and atmosphere greet the visitor. Here will be shown in continuous operation, and complete to the last mechanical detail, a demonstration unit of Coty's famous "Air-Spun" process for refining face powder. Exactly duplicating the hospital cleanliness of Coty laboratories, a crew of white-clad male and female operators will enact for the visitor the dramatic way in which "Air-Spun" Face Powder is given its unusual qualities by a method that is exclusively Coty's. The tour through "Maison Coty" winds up in a luxuriously appointed motion picture theatre where there will be continuous showings of Coty's thrilling sound films that dramatize the romance of perfume and cosmetics creation. New Cartoon in Kodachrome * Ted Eshbaugh Studios, Inc. have announced a 16mm. color cartoon with duplicating prints was recently produced using the Kodachrome process. This first cartoon entitled Mr. Peanut and His Family Tree has been completed for the Planters Nut and Chocolate Company, and will be shown in connection with their World's Fair exhibits both in New York and San Fran J«K» Above: The Consumer Interests building contains several new film feature exhibits including the Household theatre* Above: The Metropolitan Life Insurance Company exhibit Below: National Biscuit Company^s motion picture theatre*