Business screen magazine (1938)

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TECHNICAL PRODUCTION • PROJECTION EQUIPMENT • DEVELOPMENT TELEVISION , • Television will be a development in sound motion pictures, in the opinion of officials of commercial film producers whose technical staffs and studio facilities are well prepared for this departure in industrial film making. Aside from the perfection of television itself as a process of sending visual as well as audible images by radio, the making and placing of program materials must also be provided for, and this will necessarily be conducted in terms of film production and distribution. The limited horizon which in television reduces the sending area of every local station to a radius of fifty miles may thus create an outlet for motion pictures greater than previous use of the medium for nontheatrical exhibition. It is the studied opinion of expert authority that film programs will constitute the bulk of television broadcasting for the following reasons: (1) Duplicates with sound-on-film may be made cheaply (■i) Such prints will provide an inexpensive chain system of distribution (3) Programs can be edited and rehearsal time necessary for letterperfect performance can be eliminated (4) The technique of film production will further reduce program costs by modern studio methods (5) Production can be made at the most suitable location (6) Talent need not be forced to rigid program schedules (7) Subject matter of a commercial, scientific or descriptive nature now beyond the reach of direct broadcasting may be included. With hundreds of local stations in prospect, each with full-time program requirements for sight-and-sound entertainment, there will be thousands of program-hours which cannot be supplied as live broadcasts outside of major talent centers. Thus a new field for motion pictures may be expected for television of the future, to create a vast new audience for industrial and connuercial films. 1939 DeVry Conference Announced ♦ The ninth annual session of the National Conference on Visual Education and Film Exhibition (DeVry Foundation) will again be held at the Francis Parker School, in Chicago this year on June 19. '20, 21, and ^2^2. according to the first public announcement made this month to Business Screen by A. P. Hollis, director of the conference and chairman, ex I • experienced U!,er* and producers of commercial films will find themselves on familiar ground. CINECOLOR LAB . . . a„ upfiiin^ 111 Kurbank give!<> the comiiKTc'ial iivUi another big color service; (le>rribefl on Page 34. A'tt A I •• Business Screen discovers it in motion pictures and wondvertisers don**! get nsidc*' story, the ders why idea. to4i. for that ' NEW PROJECTOR . . . i„ Savl. -.everal of them. The Selectroslide. the Ad-Slide are unique and apparently very workable . . . where to use them is indicated on Pages 29-:V2. THE HORMONE WOMAN . . . a New York doctor designed her and films tell how she works for the benefit of visitors to the San Francisco Fair. officio. The daily sessions, which advertising and business executives as well as educators are invited to attend without charge, feature showings of selected films as well as talks by prominent authorities in both fields. This year's conference will include discussions of photographic and scenario technique, advertising and sales training values and the scope of educational usage of the film nuiliuui. Produce Fire Prevention Films ♦ In production at the present time at Burton Holmes Films, Inc. is a forest fire film being produced for the Conservation Department of the State of Wisconsin. One of the major problems of the Wisconsin Conservation Department is the prevention and fighting of forest fires in the State. Films have been made during the past few seasons of various forest fires in the State and of the effects of those fires. The new film will point out the economic loss to the State, the causes for fires, how they can be prevented, and it is hoped will arouse the citizens of the State to the forest fire problems. The film is intended for circulation throughout the theatres of the State as well as for a wide non-theatrical circulation. The picture is one reel in length and will be recorded on RCA "High Fidelity". Supply Fair Film Equipment ♦ Motion Picture Camera Suppl.v Company. Inc., recently supplied complete color equipment for production of a short in cinecolor for the state of New Hampshire. This picture is to be shown at the New York World's Fair. The camera crew just returned from Dartmouth College, where they photographed the complete sports sequences at the Winter Carnival. Complete camera and lighting equipment was also supplied for the making of a Coast Guard picture for the Federal Government. New Projection Method ♦ United Motion Picture Industries Ltd. have just introduced a new idea of continuous projection; coupling seven continuous projectors and one sound reproducer, which reproduces the sound for the seven projectors and operates continuously. All machines are automatically controlled so (Continued on next page) Of singular inte^e^t to users of business and educational films, ai the unique .\-Ray motion pictures produced on the Roentgen ra; abroad and nf>w being shown in America. The application of \-R: photograph.v to nian> business uses for the education and sellii field is apparent. The convincing power of such a visual demo siration is be.v<»iid comparison. Heretofore onl.v single X-Ray pi lure could be protluced. but now modern science has made it ptj sible to record action from the fluorescent screen to the talkii picture negative. The film explains the generation of X-Rays ai the immense significance of X-Ray photography. \-Ray in tl diagnosis an<l treatment of disease is depicted. Studies of mic hens, cats an<l mf>nkevs in motion are shown. Then the hand, ar and knee movements — the heart and lungs at work — and pictun of the chewing and swallowing act are revealed. The concludir part of the film shows for the first time the achievement of soum film photography, in which pictures and sound are recorded simu taneousl.v. The structure and the functioning f)f the inner organs i living human beings are shown in 16mni. and 35mm. version 27