Business screen magazine (1938)

NEW FILMS ¥<-\iT recent sound motion pictures [.n..|uced for the business field . . . Wisconsin Bankers Association : Your Money & Mine an educational film telling the story of banks and bankers to the public and to bank employees. Running iime: 30 minutes Distribution; Wisconsin organizations and member banks, etc. Producfd bv Rav-Rcll Filing. Iiif , St. riinl. United Motors Servh k: I'll ^ay SinIs an inter-organization sales training film on the New Delco Sales Stimulator. Running time: "io minutes Distribution: Dealers, branch representatives and service men nationally handling the Delco line. Produced by Industrial Pictures. Inc. Westers Air Express: Skyicay to the Xation's Playgrounds an all-coior sound Western travelogue, showing all scenerj", parks, etc. Running time: 30 minutes Distribution: Nationally to civic groups, luncheon clubs, schools, etc. Produced by Stith-Noble Corp. Lid. >^ Calcitm Chloride Association: Low Cost Dustless Streets k Roads Technical film on low cost road improvement showing use and application of calcium chloride in road building. Running time: ^o minutes, appr. Distribution: To road commissioners, county officials, engineers and technical men. Produced by Industrial Pictures. Inc.. Detroit. ous markings, such as the eyes, nose, Hps and folds of the body, etc., were slightly accentuated in this tinting, so as to emphasize the modeling of the figure. The problem of projection methods now arose. ^ly first idea was that of utilizing an animated motion picture but this idea was discarded because I felt that the flicker of the picture, slight as it was. would destroy the illusion of reality. Furthermore, as the display was to be shipped and maintained in San Francisco, three thousand miles away, for a period of nine months. I was a little afraid of trouble from film breakage, etc. USES 16 PRO.IECTORS The solution lay in the utilization of synchronized slide projectors. Having reached this conclusion, I took the matter up with Mr. Walter Schwanhauser. chief engineer for the Beselcr Stereopticon Company, at 131 East 23 Street. New York. We studied the script and found that we could procure the desired effect by utilizing sixteen small projectors together with a double dissolving projector: that is, eighteen projectors in all. The sixteen small projectors were utilized in the projection of organs in various parts of the body. The script called for the various glands to light up in series, with moving arrows leading from one to the other. This part of the work, as I have said, was handled by these various projectors. The moving arrows were also produced by a series of these small projectors which lit up in sequence. The problem of making the illustrations was a rather difficult one in view of the accurate registration which was required and also of the impression of reality which we were striving for. This effect which was required, we achieved Vjy making a very careful rendering of the basic illustration, that is. the womb, in air brush and then painting in very accurately upon transparent celluloids the successive changes within that organ, very much like the procedure one would follow in making an animated motion picture. Having completed our animated transparent lady, the effect which we had obtained dramatic and so striking. The process permits the demonstration of any physiological process within the human body, or for that matter, within any object, either animate or inanimate, such as the operation of an engine within an automobile, action with in a building; etc. f7o the J-^A A BURTOIS HOLMES FILM WINS WOMEN CUSTOMERS FOR MILAPACO . . . • Getting the woman's point of view is importanl to many film sponsors. "To ihe Ladies", a Burton Holmes Film production for the Milwaukee Lace Paper Company, is now showing to hundreds of appreciative women**' groups everywhere . . . winning consumer acceptance for the product and sales for dealers. Whether for tractors or lace paper, our many years of experience in producing commercial motion pictures and slide films as well as theatrical "shorts" has been a consistent record of successes.We knowhow lo combine those all-important ingredients: the customers* poinlsof-view, yours and your dealers! Bu^unesf Films Department NOW AVAI LABLE FOR FREE LOAN "To Ihe Ladies", starring Prin cess A exandra Kropolkjn. traces 1 ce makinp from its in ceplion lo liie application of die-rut lace paper to simple eleganc and pracious living. Manv f amous Kropotkin reei prepared in her kilch y delishtful Kropolkin table settings -Hown. Suitable for eve ■y women's croup. Avail able on application in 16mm sound film. mou lied on 800 foot reeU Runrxins lime: 22 Hiirtnii HDliiins Films, Inc. 7311) Niirlh Ashland \\eiiiie I'KOIH CEIIS DISTKIULIOKS k Chicago. Illinuis LABOR \TOB^ SEIIMCE SHORTS-FEATURES in 1 6 m m . Sound Films The GUTLOHN library of Entertainment and Educational films will lend distinction and sparkle to your programs. These pictures include outstanding musicals, cartoons, comedies, travels, literary classics, science, sports, world affairs and novelties. Send for catalog listing over 1200 subjects available tor rental, lease or sale. We Supply Films for SPONSORED SHOWINGS including projection service. WALTER O. GUTLOHN, Inc. 35 West 45th Street New York 35